Students walking on campus

The CSU Brand

In a world that increasingly relies on focused messaging and visual elements, the CSU’s branding identity helps to establish the university’​s presence in an easily recognizable and consistent way. When applied correctly, it serves as a quick reminder of our collective impact on the culture and economy of California.

​Adhering to the approved brand guidelines is a good way to represent the excellence and value of the CSU, and​ benefits all facets of the university.


The CSU wordmark and CSU Seal are the core components of the university's visual identity.  

Our Identity

CSU Colors

The CSU’s color palette establishes a unique visual identity for the university while also complementing campus identities.

Our Color Palette


Guidelines for print and web typography allow flexibility while maintaining a consistent visual character across communication materi​als.

Our Fonts

Editorial Style Guides

These style guides provide recommended usage on words, phrases and punctuation when writing about and for the CSU.

Our Voice

Visual Images

Photo​graphs and videography used in CSU-produced print or digital media should reflect the highest values of the California State University. Explore these guidelines to help tell our story.

Photo Guidelines

Show Your CSU Pride

CSU​-branded gear and apparel make it easy to show your support.

Cal State Store

Each CSU campus m​aintains its own visual identity that complements the CSU brand.