Students walking on campus

The CSU Brand

In a world that increasingly relies on focused messaging and visual elements, the CSU’s branding identity helps to establish the university’s presence in an easily recognizable and consistent way. When applied correctly, it serves as a quick reminder of our collective impact on the culture and economy of California.

Adhering to the approved brand guidelines is a good way to represent the excellence and value of the CSU, and benefits all facets of the university.


The CSU wordmark and CSU Seal are the core components of the university's visual identity.  

Our Identity

CSU Colors

The CSU’s color palette establishes a unique visual identity for the university while also complementing campus identities.

Our Color Palette


Guidelines for print and web typography allow flexibility while maintaining a consistent visual character across communication materials.

Our Fonts

Editorial Style Guides

These style guides provide recommended usage on words, phrases and punctuation when writing about and for the CSU.

Our Voice

Visual Images

Photographs and videography used in CSU-produced print or digital media should reflect the highest values of the California State University. Explore these guidelines to help tell our story.

Photo Guidelines

Each CSU campus maintains its own visual identity that complements the CSU brand.