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San Diego Region

The San Diego region consists of San Diego and Imperial counties. CSU San Marcos and San Diego State are the two CSU campuses in the region.

Together, these campuses have a direct impact of nearly $1.1 billion on the San Diego regional economy, including:

  • $557 million in operational expenditures;
  • $57 million in capital expenditures;
  • $259 million in auxiliary expenditures;
  • $209 million in off-campus spending by out-of-region students who moved to the San Diego area to study at the CSU.

The CSU campuses in the San Diego region create a total spending impact of $1.3 billion. This spending supports nearly 13,000 jobs in the region, and generates more than $90 million in tax revenue for state and local governments. The San Diego region campuses generated a positive return on investment, meaning that for every dollar the campuses spent, $1.20 is generated in the regional economy. Moreover, $4.5 billion of the earnings by alumni from the two San Diego area campuses can be attributed to their CSU degrees.

In addition to the regional impact that CSU San Marcos and San Diego State have on the region, there are statewide impacts associated with leakages from spending beyond the immediate region. Statewide the San Diego region campuses create a total spending impact of $1.8 billion and support nearly 16,000 jobs. Furthermore, the campuses generate roughly $125.5 million in tax revenue for state and local governments. Moreover, when the enhanced earning power of CSU San Marcos and San Diego State alumni is considered, the campuses produce a combined total direct annual impact of $5.6 billion for the state economy, which creates a total spending impact of $7.6 billion. This level of economic activity supports nearly 52,000 jobs annually in the state and generates more than $542 million in annual tax revenue for the state and local governments.

In 2008-09, state appropriations totaled roughly $313 million to CSU San Marcos and San Diego State, and for every dollar invested, $4.16 in regional and $5.88 in statewide spending is generated. When the impact of the enhanced earnings of CSU San Marcos and San Diego State graduates is included, the ratio rises to nearly $24 in total spending impact for every dollar the state invests.