The official color palette of the California State University provides a spectrum of colors specifically chosen to create an easily recognizable identify for the CSU while also complementing campus identity guidelines. Consistent use of the CSU color palette enhances awareness of the CSU and helps position our presence as a state-wide contributor to the culture and economy of California.
Primary
CSU RED
PMS: 186 C
RGB: 201 18 53
CMYK: 0 100 80 5
HEX: #C91235
BLACK
PMS: Black C
RGB: 0 0 0
CMYK: 0 0 0 100
HEX: #000000
BLACK 60%
RGB: 128 130 133
CMYK: 0 0 0 60
HEX: #808285
BLACK 40%
RGB: 167 169 172
CMYK: 0 0 0 40
HEX: #a7a9ac
BLACK 20%
RGB: 209 211 212
CMYK: 0 0 0 20
HEX: #d1d3d4
WHITE
RGB: 255 255 255
CMYK: 0 0 0 0
HEX: #ffffff
Secondary
PMS 2425 C
RGB: 133 0 108
CMYK: 36 100 0 23
HEX: #85006C
PMS 7417 C
RGB: 225 79 61
CMYK: 0 82 82 0
HEX: #e3503e
PMS 652 C
RGB: 126 156 204
CMYK: 52 27 0 1
HEX: #7e9ccc
PMS 3298 C
RGB: 0 107 85
CMYK: 100 0 67 40
HEX: #006b55
PMS 7408 C
RGB: 247 191 10
CMYK: 0 20 98 0
HEX: #f7bf0a
PMS 4715 C
RGB: 150 109 94
CMYK: 21 50 54 24
HEX: #966d5e
PMS 2715 C
RGB: 140 132 227
CMYK: 52 47 0 0
HEX: #8c84e3
PMS 541 C
RGB: 0 61 120
CMYK: 100 61 0 43
HEX: #003d78
PMS 7477 C
RGB: 36 76 93
CMYK: 85 39 29 52
HEX: #244c5d
PMS GREEN
RGB: 0 172 133
CMYK: 96 0 68 0
HEX: #00ac85
PMS 312 C
RGB: 0 170 213
CMYK: 92 0 12 0
HEX: #00aad5
To ensure the consistency of the CSU’s visual identity with color:
- The CSU wordmark should be printed in CSU red (the "CSU block") and black type; it may also be reversed out to white against a dark background. The wordmark should never be printed in any secondary color in this color palette, nor in any other color for any reason. The wordmark should never be rendered as a screened value or tint.
- Pantone Matching System (PMS)* colors are provided for printing applications using spot colors. Use CMYK values equivalent to the PMS colors for four-color printing applications, and use appropriate hexidecimal colors on websites. These color choice equivalents were made to provide consistency between various types of printing and digital media. Always match color to the appropriate PMS swatch number when printing.
* The PANTONE MATCHING SYSTEM (PMS) is a worldwide printing, publishing and packaging color language for the selection, marketing and control of color. The colors shown throughout the website have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. For accurate standards, refer to current PANTONE publications. PANTONE® is a registered trademark of Pantone, Inc.