Branding Standards Guide

Print Media Guidelines

Wordmark Guidelines

  • Use the wordmark in its entirety on all CSU print and electronic communications.
  • Use the wordmark in an area in which other type is not touching it or superimposed on it.
  • Use only reproduction-quality electronic images of the wordmark. The wordmark has been specifically designed to create a unique and collegiate mark to represent the CSU. Do not recreate this mark.
  • The wordmark need not be the dominant element on the page, but the desired positioning is the upper-left corner. The name of the CSU should appear prominently.
  • In cases in which the CSU or one of its representatives works in partnership with an outside entity or entities that desire to be named on stationery, business cards and the like, the wordmark may be printed with the partner agency’s or institution’s official symbol or logo. Neither entity should appear more prominent than the other.
Wordmark Guidelines

The CSU Seal and Wordmark must be
reproduced from official artwork to
ensure quality. Digital files are available
from the resources area.