Systemwide University Advancement
Intranet
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Campus Advancement Plans

In March 2005, the Board of Trustees adopted a set of four guiding principles that measures the productivity of, and investment in, advancement operations.

  1. Campuses should ensure that the advancement enterprise has resources sufficient to achieve goals. Goals and results should be consistent with the investment.

  2. Campuses should establish and evaluate performance goals annually. Goals should reflect percentage increases in private support and growth in endowments, with recognition that fluctuations will occur because of the somewhat unpredictable flow of very large gifts.

  3. Campuses should operate a well-rounded development program. Over time, a full range of advancement functions should be created to increase opportunities for success. These functions should include major gifts, planned giving, corporate and foundation relations, and an active annual fund.

  4. A culture of philanthropy should be nurtured on each campus. Advancement goals should find their way into strategic plans, faculty at all levels should be engaged in advancement, the role of private support should be highlighted in campus communications, and volunteers should find ways for meaningful involvement in the quest by campuses to increase private support.

In response to these guiding principles, each campus submits quantitative data identified as performance indicators and investment indicators. The data includes two years of actual data and two years of goals. The drop down menu provides access to the current campus submissions in (.pdf) format.


Content Contact:
Laura Johsz
Technical Contact:
webmaster@calstate.edu

Last Update: February 20, 2009