Campus Advancement Plans
In March 2005, the Board of Trustees adopted a set of four guiding principles
that measures the productivity of, and investment in, advancement operations.
- Campuses should ensure that the advancement enterprise has resources
sufficient to achieve goals. Goals and results should be consistent with
the investment.
- Campuses should establish and evaluate performance goals annually. Goals
should reflect percentage increases in private support and growth in endowments,
with recognition that fluctuations will occur because of the somewhat unpredictable
flow of very large gifts.
- Campuses should operate a well-rounded development program. Over time,
a full range of advancement functions should be created to increase opportunities
for success. These functions should include major gifts, planned giving,
corporate and foundation relations, and an active annual fund.
- A culture of philanthropy should be nurtured on each campus. Advancement
goals should find their way into strategic plans, faculty at all levels should
be engaged in advancement, the role of private support should be highlighted in
campus communications, and volunteers should find ways for meaningful involvement
in the quest by campuses to increase private support.
In response to these guiding principles, each campus submits quantitative data
identified as performance indicators and investment indicators. The data includes two
years of actual data and two years of goals. The drop down menu provides access to the
current campus submissions in (.pdf) format.
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