Campus Advancement Plans
In March 2005, the Board of Trustees adopted a set of four guiding principles that measures the productivity of, and investment in, advancement operations.
- Campuses should ensure that the advancement enterprise has resources sufficient to achieve goals. Goals and results should be consistent with the investment.
- Campuses should establish and evaluate performance goals annually. Goals should reflect percentage increases in private support and growth in endowments, with recognition that fluctuations will occur because of the somewhat unpredictable flow of very large gifts.
- Campuses should operate a well-rounded development program. Over time, a full range of advancement functions should be created to increase opportunities for success. These functions should include major gifts, planned giving, corporate and foundation relations, and an active annual fund.
- A culture of philanthropy should be nurtured on each campus. Advancement goals should find their way into strategic plans, faculty at all levels should be engaged in advancement, the role of private support should be highlighted in campus communications, and volunteers should find ways for meaningful involvement in the quest by campuses to increase private support.
In response to these guiding principles, Systemwide University Advancement collects and analyzes University Advancement Campus Plans, which include an environmental scan, goals, other qualitative data, quantitative data (segmented as performance indicators and investment indicators), and an organization chart, from each campus. The campus plans dashboard, along with the environmental scan and the organization chart, is reported to the Board of Trustees at the March meeting and the strategic goals are utilized in the evaluation of the university president.
To download the current campus dashboards in PDF format, please click here.