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Petaluma High has become a poster child for schools in disrepair in campaign
ads for Proposition 55, a $12.3 billion state school bond measure.
But the picture of broken tile and plumbing sticking out of a wall being
shown on Bay Area television stations wasn't taken at Petaluma High.
It's actually from Kenilworth Junior High, district officials said.
Prop. 55 campaign officials said the 30-second ad will be corrected by
this weekend.
Although the TV ad identified the wrong school, Petaluma High administrators
said they did recognize two photos depicting a leaky ceiling and boarded-up
windows that were included in a campaign flier mailed to North Bay voters.
"We're very much in favor of helping out, but we were a little surprised
when we saw our picture," Assistant Principal Jake Colburn said this
week.
He said the pictures don't give a very favorable view of Petaluma schools,
adding that it hurts their pride a bit. But school officials said the
ads zero in on some of the of the district's worst problems.
"While the ads have been a little confusing and somewhat deceptive,
the need for the money is truly there," said John Silvestrini, the
director of facilities development for Petaluma schools.
The TV ad is one of four being broadcast statewide, each focusing on schools
in a different region.
As a narrator describes broken bathrooms, the ad briefly shows a photo
of rusty exposed plumbing and poorly patched tile in a bathroom that Silvestrini
said is still in use at Kenilworth.
He said the school has postponed repairs because the district is plans
to sell the school this year and build a new junior high on the east side
of town.
In the mailer, there are photos of the aging D-wing building at Petaluma
High taken in early January after tiles blew off the roof and water leaked
into the band room.
The leak has since been repaired, but the entire building would be remodeled
and modernized -- as most of the campus has been during the past decade
-- if the bond measure passes on March 2, said Steve Bolman, who's in
charge of finances for the district.
Accompanying the Petaluma High photos is a description that says the school
was "built before World War II." That's true, but almost all
the campus has been remodeled except for the D-wing, the wood shop, an
old locker room and an agriculture building.
The ads were produced and paid for by the "Yes on Proposition 55"
campaign.
Campaign Manager Kam Kuwata said he'll correct the 30-second television
commercial today to place the bathroom at Kenilworth.
"We admit the mistake and it's being changed," he said.
Kuwata said recent polls show a very tight race with barely enough support
for Prop. 55, which needs a simple majority to pass.
If it does pass, money from the $12.5 billion bond measure could only
be used to repair old classrooms or build new ones.
Sonoma County school districts would be eligible for about $60.4 million
in matching funds from the measure.
Petaluma area districts would be eligible for $15.7 million in matching
funds, including $9.5 million for the Petaluma city school districts,
$2.7 million for Waugh, $2.2 million for Old Adobe and $383,000 for Cinnabar,
according to Kathy Fairbanks of the Prop. 55 campaign.
A photographer for the campaign came to Petaluma in early January to take
photographs, and Silvestrini said he took him to Kenilworth, Cherry Valley
and Petaluma High schools on an hour-long tour of problem spots.
"Once you turn it over to a campaign you don't have control over
it," Silvestrini said.
He said Prop. 55 money would be used to replace portable classrooms at
both high schools with real buildings as well as for several school modernization
projects.
"If it doesn't pass we won't go ahead with the projects or they will
be greatly reduced," Silvestrini said.
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