Campus: CSU, Northridge -- November 1, 1999

Report to Detail State of the SFV Economy

Cal State Northridge's San Fernando Valley Economic Research Center will issue its 1999-2000 report of findings on the region's economy this Friday, November 5, to launch VICA's 11th annual Business Forecast Conference in Woodland Hills.

Center Director Shirley Svorny and colleague James Dow, both economics professors at CSUN, will detail the report's findings on the Valley's latest economic trends and demographic features during the breakfast session of the conference at the Warner Center Marriott Hotel.

"When the first annual Report of Findings on the San Fernando Valley Economy was released last year, the response was truly overwhelming," said CSUN Interim President Louanne Kennedy. "It was clear there was a real hunger for a report that focuses on the Valley's economy."

The Valley Industry and Commerce Association (VICA) conference is expected to draw 400 to 500 guests. After Svorny's breakfast session and three topical panels, participants will hear lunch speeches from Los Angeles Mayor Richard Riordan and state Business, Transportation and Housing Secretary Maria Contreras-Sweet.

William Hosek, dean of CSUN's College of Business Administration and Economics, will introduce Svorny and Dow's presentation beginning at 7:45 a.m. All guests attending the VICA conference will receive a copy of the CSUN center's 65-page-plus report on the Valley's economy.

The conference will run from 7:30 a.m. to 2 p.m. in the Grand Ballroom of the Warner Center Marriott Hotel, 21850 Oxnard St. in Woodland Hills. CSUN also is sponsoring one of the morning panels, an 11:15 a.m. session titled "Learn and Earn -- Educating the Workforce in the Coming Century." 

"In the last year, the San Fernando Valley Economic Research Center has been a valuable resource--locally, regionally and outside of California," Hosek said. "The center's significance is evidenced, among other indicators, by VICA's invitation to open its 1999 Business Forecast Conference with the release of the center's report."

Svorny and the CSUN center work to profile a San Fernando Valley region that is home to about 1.6 million people and covers nearly 290 square miles. The Los Angeles City portion of the Valley accounts for 47 percent of the land in the city and 34 percent of its population.

"The Report of Findings provides an economic picture of the San Fernando Valley based on statistics available as of August 30, 1999," Svorny said. "It documents economic conditions and trends for the Valley economy and for select industries. Much of the information has been acquired as a result of projects on the San Fernando Valley undertaken by CSUN business students."

CSUN is the only public university based in the San Fernando Valley. The center, located in CSUN's College of Business Administration and Economics, collects, analyzes and reports on economic, social and demographic data. More information is available at the center's web site:

After the conference, copies of the center's 1999-2000 report may be purchased for $35 each. For further information, contact the college's development office at (818) 677-3621.

VICA, the conference sponsor, is celebrating its 50th anniversary as one of the most influential, nonpartisan business advocacy organizations in Southern California. VICA has more than 1,000 corporate members and affiliates, representing about 300,000 employees in the state.

Conference tickets can be purchased by credit card and are available by calling VICA at (818) 226-6466. The full conference ticket, including all sessions, meals and parking, is $110. A ticket for the morning panels only and parking is $65, and college students with I.D. can purchase that package for a discounted $10 rate.

Editor's Note: Members of the news media may request copies of the San Fernando Valley Economic Research Center's 1999-2000 report -- embargoed until Friday morning, Nov. 5, 1999 -- from the CSUN Public Relations Office.

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