Campus: CSU, Hayward -- August 12, 1999


University Opens Executive MBA Program in Beijing

The principles of business management in a free market economy will be taught in the capital of the People‚s Republic of China when California State University, Hayward begins an executive MBA program in Beijing in September.

The initial class, which will have about 40 students, is similar to the executive MBA programs that Cal State Hayward currently offers in Hong Kong, Vienna and Moscow. A second group of 40 students will begin the program in six months.

"Business and government leaders in China have told me they are hungry for an MBA program such as this," said Nancy Mangold, a CSUH professor and director of the Beijing program. "This year more than 30,000 people applied for MBA programs at 56 Chinese universities. The demand for business education is great, and particularly so for a program as comprehensive as ours."

To qualify, students must meet the same criteria for Cal State Hayward graduate students as those in the US and must also speak English and have a minimum of seven years in business leadership.

"Chinese students themselves insist on learning in English because that is the language of international business," Mangold said.

The first class includes students from financial, medical, information technology and service companies in China. There also will be managers of US companies in China, such as American Airlines, Bayer Healthcare, General Motors, Motorola, Reuters and Unisys. Students from Japanese companies based in Beijing include those from Sony and Toshiba.

American residents are eligible to move to China to participate in the program.

Completing the course of study for the executive MBA degree will take 20 months. During the first nine months, professors from the Chinese Academy of Social Science, whose academic credentials and English-speaking ability have been approved by Mangold, will teach CSUH course work in business concepts.

Next year Cal State Hayward business professors will go to Beijing and conduct weeklong study sessions on business management. At the completion of the program the students will travel to the United States to attend commencement exercises at Cal State Hayward as members of the Class of 2001.

"The Chinese government recognizes the need for trained business managers," said Donna Wiley, director of graduate programs for the CSUH School of Business and Economics. "The Ministry of Education realizes that for this partnership to be effective we have to control the content and present a western business program."

Exchange programs involving Cal State Hayward, Chinese business students and university scholars have been under way since 1993. The university also has offered business management training programs for Chinese executives and government officials.

The fall quarter will begin with an opening ceremony on Sept. 5 in the People‚s Great Hall in Beijing. Attending will be Cal State Hayward President Norma Rees; Jay Tontz, dean of the School of Business and Economics; Dennis Eloe, vice president for university advancement; and Professor Mangold. Also in attendance will be officials from the Chinese Ministry of Education, Economic and Trade Ministry, US Embassy, and executives from US and Chinese companies in Beijing.

For more information about the Cal State Hayward executive MBA program in Beijing, contact Professor Nancy Mangold at (510) 885-3315 or at nancy.mangold@csueastbay.edu.



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