Campus: CSU, Fullerton -- April 7, 2000

University Launches Center for Entertainment and Tourism

Cal State Fullerton is joining forces with industry giants, including the Walt Disney Co., to launch its new Center for Entertainment and Tourism, the only one of its kind in Orange County.

The center will bring together university and industry officials to establish long-range goals and partnerships, noted Dr. Ephraim P. Smith, vice president for academic affairs. It will provide support for program and curriculum development, student internship opportunities and faculty training.

As part of the university's efforts, Orange County's Tourism Council and Film Commission have moved to the campus center. In addition, the Anaheim-Orange County Visitor & Convention Bureau, Marriott Hotels, South Coast Plaza, Main Place and Waterfront Hilton have expressed interest in the center.

"Partnering with Cal State Fullerton's new Center for Entertainment and Tourism will greatly enhance the Tourism Council's ability to expand its countywide services and acquaint students with career opportunities in the county's growing travel, tourism and hospitality industry," said Bruce Brown, council director. According to Brown, Orange County welcomed 38 million visitors to the area in 1999.

"The move coincides with the university's plans to offer a new multidisciplinary curriculum, in entertainment and tourism, for students with majors in the colleges of the Arts, Business and Economics, and Communication," said Smith. "The center's primary goal is to help students prepare for careers in the entertainment and tourism fields."

The proposed undergraduate concentrations in entertainment studies are undergoing campus review and approvals, noted Dr. Judith V. Ramirez, acting assistant vice president for academic programs. The concentrations have been forwarded to the university's Curriculum Committee.

The new center is expected to conduct studies of the Southland's industries in film, television, music, radio, spectator sports, theme and amusement parks, toys, retail destinations and the Internet.

"Entertainment and tourism are two of the leading industries in the Southern California region that will continue to grow in the new millennium," said Smith, who noted that more than 150,000 county jobs are related to tourism.

More than 225,000 jobs throughout the state can be attributed to the motion picture, television and commercial production industry, according to the 1998 State of the Industry report released by the Motion Picture Association of America.

"This growth will provide for new areas of study and professional careers for our students," said Smith.

The center office is located in Room 128 of McCarthy Hall.

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