Campus: CSU -- February 4, 2000

CSU Executives and CEOs Discuss Service Learning

California State University Presidents, Provosts, and Deans of Business from 18 different campuses met with the Board of Students in Free Enterprise (SIFE) to discuss community service-learning opportunities at the CSU. Service-learning links students' courses with community service activities.

In attendance were CEOs and executives from Wal-Mart, Coca Cola, E&J Gallo Winery, Rexall Sundown, Proctor & Gamble, Bic Corp., Xerox, Coors Brewing Co., Radio Shack/Tandy Corp., Kinkos, KPMG Foundation, Alberto Culver, Fuji Film, Heinz, Newell Rubbermaid, Remington, Kelloggs, Day Runner, Country Home Bakers, and DDB Needham Advertising.

The event included:

  • A presentation by the CSU Chico SIFE team that won the national SIFE award for their service-learning project.

  • A panel discussion on service learning with: Jack Shewmaker, former president of Wal-Mart; Fred Pierce, CSU Trustee; Manuel Esteban, president of CSU Chico; Heikki Rinne, business dean at CSU Chico; Bernard Milano, executive director and Trustee of the KPMG Foundation; Dawn Houston, CSU Chico alumna; and Alvin Rohrs, president of SIFE (moderator).

SIFE's mission is for college students to make a difference by completing community service projects that teach the principles of business and economics. Eight CSU campuses - Bakersfield, Chico, Fresno, Hayward, Monterey Bay, San Bernardino, San Diego, and San Luis Obispo already have SIFE chapters.

In addition, SIFE also announced the national "Teach a Child About Business Week," which encourages SIFE teams to develop for children in grades K-9 projects that further their comprehension of the free enterprise system.

For more information, contact the CSU Public Affairs Office at 562-951-4800.

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