California State University Presidents, Provosts, and Deans of Business from 18 different campuses met with the Board of Students in Free Enterprise (SIFE) to discuss community service-learning opportunities at the CSU. Service-learning links students' courses with community service activities.

In attendance were CEOs and executives from Wal-Mart, Coca Cola, E&J Gallo Winery, Rexall Sundown, Proctor & Gamble, Bic Corp., Xerox, Coors Brewing Co., Radio Shack/Tandy Corp., Kinkos, KPMG Foundation, Alberto Culver, Fuji Film, Heinz, Newell Rubbermaid, Remington, Kelloggs, Day Runner, Country Home Bakers, and DDB Needham Advertising.

The event included:

• A presentation by the CSU Chico SIFE team that won the national SIFE award for their service-learning project.
  
  
• A panel discussion on service learning with: Jack Shewmaker, former president of Wal-Mart; Fred Pierce, CSU Trustee; Manuel Esteban, president of CSU Chico; Heikki Rinne, business dean at CSU Chico; Bernard Milano, executive director and Trustee of the KPMG Foundation; Dawn Houston, CSU Chico alumna; and Alvin Rohrs, president of SIFE (moderator).

SIFE's mission is for college students to make a difference by completing community service projects that teach the principles of business and economics. Eight CSU campuses - Bakersfield, Chico, Fresno, Hayward, Monterey Bay, San Bernardino, San Diego, and San Luis Obispo already have SIFE chapters.

In addition, SIFE also announced the national "Teach a Child About Business Week," which encourages SIFE teams to develop for children in grades K-9 projects that further their comprehension of the free enterprise system.

For more information, contact the CSU Public Affairs Office at 562-951-4800.