Campus: CSU Fullerton -- February 9, 2004
International Trade Program Expands Its Goals
An international trade program being developed to provide the region’s
biomedical, pharmaceutical, environmental, information and telecommunication
technology firms with the expertise to successfully expand internationally
is entering its second year with additional funding and enhanced goals.
The centerpiece of the International High-Technology Business Partnership
Project (INTERTECH) is a database that will provide businesses with
information on cultural and business practices, as well as background
information on Mexican, South American and Asian governmental policies
directed to the high-tech sector.
Project co-directors Gustavo A. Vargas, professor of management, and
Joe Greco, director of the university’s Center for the Study of
Emerging Markets, were awarded $85,000 from the U.S. Department of Education
in second-year funding for INTERTECH. The two business faculty members
established the program to help area businesses make the right connections
for sustained business success.
“These countries urgently need to expand their access to high-tech
products and services to break away from their geographical and structural
limitations to economic development and employment growth,” said
Vargas, associate director of the university’s Center for International
Business. “In turn, the many high-tech companies concentrated
in Orange County urgently need to expand their international trade.”
During the first year, the center began a number of projects, including
research reports on each area of focus and surveys to learn more about
high-technology business practices in various countries. Those reports
are now being finalized. “The papers include regulations, major
markets and the environment for business,” noted Vargas. “Each
will be placed on INTERTECH’s Web site so interested businesses
can review and become familiar with this resource.
As part of INTERTECH, research is being conducted to explore the international
markets’ educational needs in science, engineering and business
management. “These will help our students prepare to meet the
needs of developing countries, as well as those here in the United States,”
The work is being done by a cadre of faculty members from the United
States, Mexico, South America and Asia. It’s a multidisciplinary
collaboration with 17 faculty members, noted Greco and Vargas.
“Our goals for this year are to complete all the ongoing work
by this fall and be able to distribute it to regional high-tech firms,”
said Vargas. “We also plan to hold a conference/workshop to present
Supporters of the upcoming conference and effort include the Orange
County Business Council, the American Electrical Association and the
Orange County Engineering Council.
“Our focus of the first two years have been on high-tech suppliers
… research and development and marketing. In the future, INTERTECH
II will focus on consumers/demand side for manufacturing, transportation,
hospitality and banks,” said Vargas.
“The information that we are developing and will share with industry
will help boost the competitiveness of our companies and increase their
ability to operate in the global marketplace,” he added. “By
sharing the information with our students and fellow faculty members,
our graduates will be more prepared than ever to become tomorrow’s
business leaders. Equally, by helping the high-tech industry, we help
those countries grow and develop.”
Media Contacts: Gustavo Vargas, professor of management, at (714) 278-3936
Joseph Greco, director of the Center for the Study of Emerging Markets,
at (714) 278-2375 or email@example.com
Pamela McLaren of Public Affairs at (714) 278-4852 or firstname.lastname@example.org