Campus: San Diego State University -- July 18, 2003
SDSU Educational Collaborative Opens Unique Children's
Bookstore In City Heights
Initiative Aims to Boost Literacy for Children of Mid-City Via
San Diego State University announced today the opening of R.E.A.D. (Reading,
Education, Achievement and Development) BOOKS next door to the SDSU
City Heights Community Center.
The store, conceptualized by students in SDSU’s College of Business
entrepreneurial program and run by the City Heights Educational Collaborative,
offers an array of literature for children of all ages at discounted
prices. The bookstore is being operated under and through an agreement
with Aztec Shops.
“From an educational perspective, we realized that the City Heights
community can benefit greatly from the addition of a bookstore,”
said Ian Pumpian, executive director of the City Heights Educational
Collaborative. “Now there is a venue where area children and their
parents can meet, read, and purchase books at affordable prices to further
develop their literacy skills at home. As importantly, R.E.A.D. BOOKS
is a place where educators can come and purchase books for their classrooms
and professional libraries.”
Popular book titles, such as the Harry Potter series, are discounted
from 20 percent to 50 percent off original cover prices. R.E.A.D. BOOKS
relies on book donations and alliances with retailers to sell books
at a discount.
R.E.A.D. BOOKS specializes in certain kinds of books, from children’s
literature to materials for young adults to classroom resources. The
store accepts school purchase orders and offers discounts to teachers
as well. A special section of foreign language titles will be available
including Spanish, Somali and Vietnamese bilingual books to help meet
the diverse needs of City Heights and its surrounding communities.
According to Chuck Korkegian, R.E.A.D. BOOKS’ director, Mid-City
residents are delighted to have this new resource. “It’s
been a little more than a week since the store opened, and there is
already a group of kids coming daily to read books. People are really
surprised to see us here, pleasantly surprised.”
Korkegian also said the store will occasionally host readings and other
special events for kids and parents. The store’s first “read-aloud”
session for young children took place this morning at 8:30, 9:30 and
10:30 a.m. Dozens of kindergartners from the Rosa Parks Kinder Annex
listened to a reading of “Clifford the Big Red Dog” in their
pajamas. R.E.A.D. BOOKS is located at 4275 El Cajon Blvd., just west
of the intersection of Fairmont Avenue and El Cajon. To learn more about
how to donate books or to find out about upcoming store events, contact
Chuck Korkegian at 619-594-3098 or firstname.lastname@example.org.
The City Heights Educational Collaborative is a joint effort between
San Diego State University, the San Diego Unified School District, and
the San Diego Educators Association and supported by Price Charities.
Under the collaborative, SDSU manages three schools in the City Heights
neighborhood and works with the community to create and maintain additional
support services and opportunities that enhance the education and development
of area youth.
CONTACT: Jennifer Zwiebel, SDSU Marketing & Communications
(619) 594-4298, (619) 242-1365 pager, email@example.com