Campus: San Diego State University -- February 05, 2003
March 2003 Declared SDSU Month
Community-wide celebration honors contributions of alumni, faculty
SDSU Month is less than one month away, and already the 31-day event
marking the achievements of San Diego State University’s alumni,
faculty and students is shaping up to become one of the biggest celebrations
in the university’s history.
So far the vast majority of cities in the region, the County of San
Diego and the U.S. Congress have officially declared March 2003 to be
SDSU Month, and nearly 30 sponsors, media sponsors or promotional partners
have pledged their support. Dozens of events ranging from art exhibits
to science lectures to baseball games will be included, and special
benefits from local businesses will be available to everyone in the
county with a SDSU Month card.
“We’re getting tremendous support from San Diego’s
civic and business leaders because they recognize that SDSU is a powerhouse
university with people and programs that play integral roles in education,
health care, business, technology and other vital fields that enable
San Diego to thrive,” said Theresa Mendoza, vice president of
University Advancement. “Thanks to their commitment we have put
together an unprecedented celebration that touches every corner of the
county and provides special benefits to our extended SDSU family.”
Connected with SDSU Month, SDSU will launch an unprecedented media campaign
highlighting the many contributions of the university’s faculty,
students and alumni. The campaign, valued at nearly $500,000, will include
print, radio and TV advertisements and the debut of 360: The Magazine
of San Diego State University.
More than one million SDSU Month cards will be distributed as part of
the promotional campaign. Everyone is eligible to be an SDSU Month card
holder, and can use the card for discounts or special privileges at
businesses and destinations around the region. Promotional partners
include Apple Computer, Inc., Aztec Recreation Center, Aztec Shops,
the Balboa Park Museum Association, Costco, the Lawrence Family Jewish
Community Center, LEGOLAND California, Nextel, Rubio’s Fresh Mexican
Grill, San Diego Magazine, San Diego Opera, San Diego Zoo, SDSU Athletics,
SDSU College of Extended Studies, Starbucks, U.S. Bank, Inc., Westfield
Shoppingtowns and Woodstock’s Pizza.
In addition, there are dozens of events the public can attend as part
of SDSU Month. Key activities planned to celebrate SDSU Month include:
Arts (un)Plugged, a series of entertainment performances fusing art
with science (March 3-21); a breakfast presentation with David Brancaccio
(March 7); Athletics Day (March 15); free concerts by renowned classical
guitarist Ricardo Iznaola (March 17-18); the 14th Annual Venture Challenge
business plan competition sponsored by SDSU’s Entrepreneurial
Management Center (March 27-28); and The 31st Annual Montys Awards Gala
honoring alumni and faculty (March 29).
More details on SDSU Month events and promotions, as well as online
registration for an SDSU Month card, are available at www.sdsumonth.com.
Sponsors of SDSU Month include the SDSU Alumni Association, U.S. Bank,
Sempra Energy, Associated Students, Inc., Aztec Shops, the SDSU Foundation
Media sponsors include Clear Channel Communications, Cox Communications,
Hispanic Broadcasting Corp., NBC 7/39, KPBS, San Diego Magazine, The
San Diego Union-Tribune, The T-Sector and Univision.
San Diego State University is the oldest and largest higher education
institution in the San Diego region.Founded in 1897, SDSU has grown
to offer bachelor's degrees in 78 areas, master's degrees in 62 areas
and doctorates in 14. SDSU's more than 33,000 students participate in
academic curricula distinguished by direct contact with faculty and
an increasing international emphasis that prepares them for a global
future. For more information log on to www.sdsu.edu.
CONTACT: Jason Foster, SDSU Marketing & Communications
Phone (619) 594-2585 Cell (619) 992-0772, email@example.com