Campus: Cal Poly Pomona -- January 28, 2003
Entrepreneur Quest Program At Pomona Technology
Center Intended To Help Move Product Ideas From Premise To Production
In the world of business, the ability to successfully transition ideas
into action is the key difference between promise and success. Yet in
today’s financial climate, obtaining the right advice, direction
and support in a timely fashion is critical when cultivating innovative
Entrepreneur Quest, a demonstration program sponsored by the U.S. Department
of Labor, is designed to provide aid and access to those individuals
and small companies seeking to develop new or revamp existing products.
The program is housed in the Pomona Technology Center, one of two business
incubators in the Center for Training, Technology & Incubation (CTTI)
operated by Cal Poly Pomona’s College of the Extended University.
Applications are currently being accepted for the next session, scheduled
to begin on Monday, Feb. 24. The program’s initial group is expected
to complete its session in late January, with sessions for additional
groups to continue every 3-4 months during the next two years. Those
chosen to take part will be provided one-on-one support, formal advising,
work space and classroom instruction. And it all comes at no cost to
the participants to assist in moving their new products to introduction.
The only requirement of those individuals or small businesses selected
will be a dedicated commitment of time.
At present, 100 percent of Entrepreneur Quest’s funding comes
from the U.S. Department of Labor, totaling $1.059 million over two
“History proves that commitment and ideas drive innovation,”
says Julie Holland, director of technology commercialization centers
at CTTI. “Entrepreneur Quest adds structure and support to this
Each session will help participants through a series of tasks intended
to progress their product from premise to production. Included will
be market identification, competitive analysis, pricing and distribution
channel modeling, marketing and sales strategy development, exploration
of intellectual property potential and customer base profiling. All
gathered information will then be evaluated and a final market assessment
created. If the potential product is determined viable, the collected
data will then be used to generate a business plan, then continue through
the ensuing development process.
Participants will also be provided technical assistance, mentoring,
and access to fully equipped workstations in a dedicated office suite.
“This isn’t like some weekend seminar where individuals
pay hundreds of dollars to sit through a couple of lectures and come
away with nothing more than a three-ring binder filled with suggestions,”
explains Holland. “Entrepreneur Quest won’t be just an academic
exercise. Participants will be provided continuing professional support
and assistance to complete their market assessment for their product
idea. And the classroom instruction is structured so the concepts and
skills discussed are reinforced with training.”
One of the key purposes behind the Entrepreneur Quest program is to
expose product development opportunities to entrepreneurs across all
segments of society. And because product-based enterprise has the greatest
promise for rapid growth leading to higher-wage job creation, it also
hopes to demonstrate the merits of supporting formation of high-growth
companies with strong job creation potential.
For Cal Poly Pomona, Entrepreneur Quest provides a viable extension
of the university’s “learn by doing” philosophy. Students
and faculty will directly assist program participants and interact with
the area business community. And it continues the university’s
commitment to leverage its resources into the broader community in a
way that significantly contributes to the economic vitality of the region.
For additional information on Entrepreneur Quest, please call (909)
869-4699 or visit the website at www.entrepreneurquest.csupomona.edu.
Contact: Charles Bentley, (909) 869-6898