Campus: San Diego State University -- October 07, 2002
SDSU Launches First Transnational Triple-Degree
International Business Curriculum Addresses Needs of NAFTA Countries
San Diego State University’s Center for International Business
Education and Research (CIBER) has developed the nation’s first
transnational, triple-degree program. The program, called CaMexUS, will
be officially recognized with a signing of agreement ceremony today
at 4 p.m. at University House, 4545 Yerba Santa Drive.
CaMexUS, an acronym representing the North American Free Trade Agreement’s
three member countries (Canada, Mexico and the United States), is designed
to address a major problem facing U.S. business schools: how to better
prepare students to conduct business in an interdependent, global marketplace.
At graduation, CaMexUS participants will receive three undergraduate
degrees issued by the participating universities.
CaMexUS students spend at least one year studying in each country, enrolling
in 10 business and regional studies courses taught in the host country’s
language alongside native students at SDSU, the Universidad Autónoma
de Baja California in Tijuana, Mexico, and the Université du
Québec à Chicoutimi in Canada. Students also intern with
multinational firms in each country.
“This program will provide expertise for undergraduate international
business students in all three NAFTA countries and prepare students
to conduct business effectively throughout the continent,” said
SDSU President Stephen L. Weber.
CaMexUS offers a tri-national, undergraduate international business
curriculum that integrates business, foreign languages and regional/cultural
studies, said SDSU professor Steven Loughrin-Sacco, who co-chairs international
business with SDSU professor Mike Hergert. A similar SDSU program with
universities in Mexico, called MexUS, was established in 1994 as the
first trans-national dual-degree program in the United States.
“Most universities offer a program to study in another country
for a semester,” Loughrin-Sacco said. “With this program,
SDSU offers a depth and breadth of international business opportunities
that an undergraduate will not find anywhere else.”
Hergert agreed, adding that the program will offer more and more advantages
to students as it grows. Currently, eight students are enrolled in the
program. Officials expect that the program will eventually have as many
as 40 students.
“Graduates from this program will be fluent in three languages
and be well-trained in the methods of doing business in all three countries,”
he said. “These students will be prepared to take leadership roles
in firms operating in the NAFTA trading bloc.”
Erica Gonzalez, the first to complete the CaMexUS program, said she
chose to attend SDSU because of the undergraduate International Business
program, which was recently ranked the best in the country by the Institute
for International Education.
“It was an incredible experience,” Gonzalez said about her
CaMexUS studies. “I earned three degrees, speak all three languages
and I have a true understanding of the cultures and the way people do
C.P. Luis Meza Aristigue, dean of the College of Business Administration
at the Universidad Autonoma de Baja California, said graduates of this
program will be far better prepared to manage North American and international
commerce than other graduates.
“CaMexUs will be a positive impact in the NAFTA region,”
he said. “The relationship between these trinational leaders is
going to be based on mutual respect and understanding of each other's
language, and each other's culture.”
Gilles Imbeau, dean of the College of Business Administration at the
Universite du Quebec a Chicoutimi, agreed.
“This three-way agreement will permit our students to benefit
from a common educational platform as well as educational and cultural
exchanges,” he said. “This accord directly reflects the
spirit of NAFTA."
Through the CaMexUS program, students will benefit from:
- Academic training in the U.S., Canadian and Mexican finance, management
and marketing practices;
- Fluent Spanish and French language skills beyond the level of proficiency
attainable at the home campus;
- Exposure to Mexico’s and Canada’s cultural values and
protocols, as well as their political, linguistic, historical and
- Experience working in Mexican and Canadian multinational firms;
- Experience working effectively in multicultural teams through group
class assignments with Mexican and Canadian business students.
San Diego State University’s undergraduate international business
program is the largest in the United States, with approximately 750
students enrolled. The program, offered jointly by the SDSU College
of Business and College of Arts and Letters, was recently ranked 12th
in the country by U.S. News & World Report.
CONTACT: Aaron Hoskins, SDSU Marketing & Communications,
(619) 594-1119, Pager (619) 620-3282, firstname.lastname@example.org