Campus: CSU Hayward -- September 27, 2002

Beijing Skyscraper Will Hold Headquarters of Cal State Hayward's Executive MBA Program

The Beijing office of California State University, Hayward's executive MBA program has opened in one of the most prestigious new business locations in China's capital.

A university delegation led by Cal State Hayward President Norma Rees attended the Sept. 8 grand opening of the new office in the 33-story China Life Tower. The office will serve as headquarters for Chinese staff members as they recruit students for the university's second Beijing class of executive MBA students.

"Our reputation as a university with a global vision has created great interest in Beijing," Rees said. "The success of our first group of Beijing executive MBA graduates has attracted a lot of attention to our program, and our new office is in the best possible place to take advantage of that interest."

More than 500 Chinese leaders have taken business management and public administration programs at Cal State Hayward. That includes a group of 29 students from Beijing who completed an executive MBA program during the last three years.

"I meet many of the Chinese executives headed for Cal State Hayward when they come in for their visas," U.S. Embassy consular officer Eli Winkler said at the grand opening of the Beijing office. "I'm really impressed at the quality of these students and their eagerness to learn from some of the best business faculty in the world."

The university's new office at No. 16 Chaoyangmenwai St. in the Chinese capital will be staffed by two Beijing executives who know the program well. Both Hersey Xiuhua Cao and Henry Tong Wang are graduates of Cal State Hayward's first Beijing executive MBA program, launched in September 1999 before an audience of hundreds in a ceremony at the People's Great Hall.

"Our location in an important business center will make a good impression on potential students," said Cao. "Our classes will be held here, too. A major attraction to students is that we are conveniently located, with a subway station, a freeway and parking lots nearby."

"Promoting the program from our new office will be helped a lot by talking about the accomplishments of our alumni," said Wang. "It should impress people that our Beijing executive MBA graduates have become company presidents, chief financial officers and CEOs."

"Completing this MBA program gave me the most colorful and wonderful time in my life," said Jenny Liu. When she began the program she was marketing manager for an Italian dairy group in China. After earning her degree, she is now CEO of International Trade Cooperation Network Co. of Beijing Capital Group.

"The MBA gave me the knowledge and confidence I needed to be successful," Liu said. "It was an experience that will benefit me my whole life."

"Without this program I never would have been promoted to chief financial officer because I never had any financial background before," said Hans Chen, CFO for China Second Construction and Engineering Corp. "It enhanced my leadership skills and confidence and was the greatest decision for me."

Other alumni have been promoted to top-level management positions in Beijing with international corporations such as American Airlines, China Netcom, Qualcomm Wireless China, Motorola, and Siemens Business Communication Systems. Some graduates have become business partners with their Cal State Hayward classmates, and all have been the targets of executive placement firms.

The driving force behind the Beijing executive MBA program has been CSUH business professor Nancy Mangold, who designed the program and courses, recruited the students, selected the faculty and led the negotiations with a variety of government agencies in China.

"What has made our programs so popular is that we deliver what Chinese executives want the most," Mangold said. "They want an American MBA program from a fully-accredited school of business with American faculty, cutting-edge courses, and U.S. textbooks and teaching methods. This is a combination that no other university is offering in China today."

Under Mangold's direction, students in the China executive MBA program take courses from 17 different Cal State Hayward business professors in fields including accounting, finance, human resources, management, marketing, resource planning, and supply chain management. Courses are supplemented by online study and exams.

A Campus With Global Influence

"This all began with the vision of President Rees for Cal State Hayward to be the leader among California state universities in international programs," said Jay Tontz, dean of the CSUH School of Business and Economics. "In Hayward we have 650 graduate business students and 3,500 undergraduate business students. At the same time we have MBA programs on four continents with 30 global partners."

"We like to say that the sun never sets on the Cal State Hayward School of Business and Economics."

"We offer the executive MBA in Beijing, Moscow, Vienna, Hong Kong and Singapore," said James Kelly, the Cal State Hayward associate vice president for the Division of Extended and Continuing Education. "We're offering CPA courses in Japan, business management courses in Brazil and public administration courses in several cities in China. And we're working with Renmin University in China to develop a major conference next year to help the Chinese begin planning to host the Olympics in 2008."

During its visit to Beijing, the CSUH delegation discussed plans for a group of city leaders to study community development. The course of study would involve one week of instruction in Beijing and three weeks at Cal State Hayward. Beijing officials are particularly interested in learning how to encourage the development of private, non-profit organizations to help provide community services to specific groups, including the elderly, disabled and youth.

"We want your faculty, who know China and the challenges we face, to give us advice and suggestions," the delegation was told by Meng Xiuqin, director of the personnel department for the Beijing municipal government. "Training in community development is a job that is never complete. We need to constantly strive to better serve the people."

Xiuqin said an extension of this program in the future could include the training of Beijing officials in issues such as cultural preservation, environmental protection and access for the disabled to city facilities.

"We have a lot to learn from you, too," President Rees told Xiuqin. "Members of your delegations ask questions and open dialogues that make these courses learning experiences for us as well."

The CSUH delegation also met with Shiyu Liu, who until recently supervised 150 commercial banks for the People's Bank of China, the country's central bank and equivalent to the U.S. Federal Reserve System. Liu proposed that Cal State Hayward develop training for vice presidents he would select from China's major commercial banks.

"We are going from a planned economy to a market economy," said Liu, who was recently named the chief of staff to Xianglong Dai, governor of the People's Bank of China, who is that country's equivalent of U.S. Federal Reserve Chairman Alan Greenspan. "China must be prepared to have a global economy."

Public Administration and The Olympics

While in Beijing, the CSUH delegation also met with alumni in the municipal government who have gone through Cal State Hayward training in public administration. They included:
  • Gang Chen, deputy director of the Urban and Rural Planning Committee, who directs Beijing's construction planning for the 2008 Olympics;


  • Yueren Gu, a director at the Supervision Bureau, where he oversees the fairness of the international bidding process for Beijing Olympics projects;


  • Chunfeng Liu, district vice mayor of Shijingshan District, who directs cultural and entertainment development projects in his district for the 2008 Olympics;


  • Yuhua Peng, district vice mayor for the Huairou District;


  • Dechun Xiang, the vice director of the Standing Committee of People's Congress of Miyun County;


  • Xiaojian Liu, director of the Trade Administration Department, Industry and Commerce Bureau;


  • Ming Yang, deputy bureau chief of Xicheng District Bureau, Industry and Commerce Bureau.

Contact: Kim Huggett (510) 885-2032 kim.huggett@csueastbay.edu


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