Campus: CSU Hayward -- September 27, 2002
Beijing Skyscraper Will Hold Headquarters of Cal State Hayward's Executive MBA
The Beijing office of California State University, Hayward's executive MBA program has opened in one
of the most prestigious new business locations in China's capital.
A university delegation led by Cal State Hayward President Norma Rees attended the Sept. 8 grand opening
of the new office in the 33-story China Life Tower. The office will serve as headquarters for Chinese
staff members as they recruit students for the university's second Beijing class of executive MBA
"Our reputation as a university with a global vision has created great interest in Beijing,"
Rees said. "The success of our first group of Beijing executive MBA graduates has attracted a
lot of attention to our program, and our new office is in the best possible place to take advantage
of that interest."
More than 500 Chinese leaders have taken business management and public administration programs at
Cal State Hayward. That includes a group of 29 students from Beijing who completed an executive
MBA program during the last three years.
"I meet many of the Chinese executives headed for Cal State Hayward when they come in for their
visas," U.S. Embassy consular officer Eli Winkler said at the grand opening of the Beijing office.
"I'm really impressed at the quality of these students and their eagerness to learn from some
of the best business faculty in the world."
The university's new office at No. 16 Chaoyangmenwai St. in the Chinese capital will be staffed by two
Beijing executives who know the program well. Both Hersey Xiuhua Cao and Henry Tong Wang are graduates
of Cal State Hayward's first Beijing executive MBA program, launched in September 1999 before an audience
of hundreds in a ceremony at the People's Great Hall.
"Our location in an important business center will make a good impression on potential
students," said Cao. "Our classes will be held here, too. A major attraction to students
is that we are conveniently located, with a subway station, a freeway and parking lots nearby."
"Promoting the program from our new office will be helped a lot by talking about the accomplishments
of our alumni," said Wang. "It should impress people that our Beijing executive MBA graduates
have become company presidents, chief financial officers and CEOs."
"Completing this MBA program gave me the most colorful and wonderful time in my life," said
Jenny Liu. When she began the program she was marketing manager for an Italian dairy group in China.
After earning her degree, she is now CEO of International Trade Cooperation Network Co. of Beijing Capital
"The MBA gave me the knowledge and confidence I needed to be successful," Liu said. "It was
an experience that will benefit me my whole life."
"Without this program I never would have been promoted to chief financial officer because I never
had any financial background before," said Hans Chen, CFO for China Second Construction and
Engineering Corp. "It enhanced my leadership skills and confidence and was the greatest decision
Other alumni have been promoted to top-level management positions in Beijing with international
corporations such as American Airlines, China Netcom, Qualcomm Wireless China, Motorola, and Siemens
Business Communication Systems. Some graduates have become business partners with their Cal State
Hayward classmates, and all have been the targets of executive placement firms.
The driving force behind the Beijing executive MBA program has been CSUH business professor Nancy Mangold,
who designed the program and courses, recruited the students, selected the faculty and led the negotiations
with a variety of government agencies in China.
"What has made our programs so popular is that we deliver what Chinese executives want the most,"
Mangold said. "They want an American MBA program from a fully-accredited school of business with
American faculty, cutting-edge courses, and U.S. textbooks and teaching methods. This is a combination that
no other university is offering in China today."
Under Mangold's direction, students in the China executive MBA program take courses from 17 different
Cal State Hayward business professors in fields including accounting, finance, human resources, management,
marketing, resource planning, and supply chain management. Courses are supplemented by online study and
A Campus With Global Influence
"This all began with the vision of President Rees for Cal State Hayward to be the leader among
California state universities in international programs," said Jay Tontz, dean of the CSUH School
of Business and Economics. "In Hayward we have 650 graduate business students and 3,500 undergraduate
business students. At the same time we have MBA programs on four continents with 30 global
"We like to say that the sun never sets on the Cal State Hayward School of Business and
"We offer the executive MBA in Beijing, Moscow, Vienna, Hong Kong and Singapore," said James
Kelly, the Cal State Hayward associate vice president for the Division of Extended and Continuing
Education. "We're offering CPA courses in Japan, business management courses in Brazil and public
administration courses in several cities in China. And we're working with Renmin University in China
to develop a major conference next year to help the Chinese begin planning to host the Olympics in
During its visit to Beijing, the CSUH delegation discussed plans for a group of city leaders to study
community development. The course of study would involve one week of instruction in Beijing and three
weeks at Cal State Hayward. Beijing officials are particularly interested in learning how to encourage
the development of private, non-profit organizations to help provide community services to specific
groups, including the elderly, disabled and youth.
"We want your faculty, who know China and the challenges we face, to give us advice and
suggestions," the delegation was told by Meng Xiuqin, director of the personnel department for
the Beijing municipal government. "Training in community development is a job that is never complete.
We need to constantly strive to better serve the people."
Xiuqin said an extension of this program in the future could include the training of Beijing officials
in issues such as cultural preservation, environmental protection and access for the disabled to city
"We have a lot to learn from you, too," President Rees told Xiuqin. "Members of your
delegations ask questions and open dialogues that make these courses learning experiences for us as
The CSUH delegation also met with Shiyu Liu, who until recently supervised 150 commercial banks for the
People's Bank of China, the country's central bank and equivalent to the U.S. Federal Reserve System.
Liu proposed that Cal State Hayward develop training for vice presidents he would select from China's
major commercial banks.
"We are going from a planned economy to a market economy," said Liu, who was recently named the
chief of staff to Xianglong Dai, governor of the People's Bank of China, who is that country's equivalent
of U.S. Federal Reserve Chairman Alan Greenspan. "China must be prepared to have a global
Public Administration and The Olympics
While in Beijing, the CSUH delegation also met with alumni in the municipal government who have
gone through Cal State Hayward training in public administration. They included:
Contact: Kim Huggett (510) 885-2032
- Gang Chen, deputy director of the Urban and Rural Planning Committee, who directs Beijing's
construction planning for the 2008 Olympics;
- Yueren Gu, a director at the Supervision Bureau, where he oversees the fairness of the
international bidding process for Beijing Olympics projects;
- Chunfeng Liu, district vice mayor of Shijingshan District, who directs cultural and
entertainment development projects in his district for the 2008 Olympics;
- Yuhua Peng, district vice mayor for the Huairou District;
- Dechun Xiang, the vice director of the Standing Committee of People's Congress of Miyun
- Xiaojian Liu, director of the Trade Administration Department, Industry and Commerce
- Ming Yang, deputy bureau chief of Xicheng District Bureau, Industry and Commerce Bureau.