Campus: CSU Fullerton -- May 24, 2002
Entertainment Daily Salutes CSUF College of the Arts
Cal State Fullerton's College of the Arts has been awarded $10,000 from
the Hollywood Reporter, in recognition of the college's commitment to
and support of advancing entertainment art and advertising education.
The award, also presented to co-recipient UCLA, inaugurates the entertainment
trade daily's addition of two student categories to its annual Key Art
Awards, which honor the accomplishments of art directors, designers,
illustrators, photographers and copywriters responsible for developing
the art used in motion-picture marketing and promotion.
Open only to full-time students in California, the competition features
movie poster and movie trailer categories. Six cash prizes totaling
$22,000 will be awarded at the 31st annual Key Art Awards June 28. The
entries will be on display tonight at a reception hosted by the Hollywood
Reporter from 7-9 at the Hollywood History Museum, 1660 N. Highland
When the winners are announced next month, half of each prize will be
presented to the winning student and half to the student's campus.
Among those serving on the awards' advisory board is CSUF alumnus Jeffrey
Bacon, president of IdeaSpa Design & Marketing. Bacon is a former
partner and creative director of the design division of Cimarron/Bacon/O'Brien,
a Hollywood-based audio-visual and design group that specialized in
the entertainment industry.
Plans for the award funds, says Jerry Samuelson, dean of the College
of the Arts, will include "a publication about our involvement
in entertainment art - something that will highlight some of our alumni
- our connections to the entertainment industry and what we have going
on in our program. We're very proud of the alumni who have graduated
and have gone on to great success in entertainment art."
Samuelson and Robert Rosen, dean of UCLA's School of Theater, Film and
Television, were enlisted to review the contest's guidelines and help
promote the competition to various schools that offer components of
an entertainment advertising program.
The more than 100 entries from 22 schools are being judged by entertainment-industry
veterans - representatives from all the major movie studios and creative
agencies that studios commission to develop marketing materials.
Inclusion of a student contest has been a goal for Bacon over the last
three years. Subsequently, Hollywood Reporter publisher and editor-in-chief
Robert Dowling stepped up to establish the Ken Art Awards collegiate
fund on behalf of the publication by setting aside $25 from the entry
fee collected for each Key Arts submission.
That Cal State Fullerton was easily affirmed as one of the recipients
of the inaugural award by the advisory board, says Bacon, is "a
credit to CSUF, that these executives realized the talent that has come
out of the university. It was not a hard sell."
Media Contacts: Jerry Samuelson, College of the Arts, at (714)
Gail Matsunaga, Public Affairs, at (714) 278-4851 or firstname.lastname@example.org