Campus: CSU Fullerton -- May 08, 2002
Cal State Fullerton MBA Team Wins National Case Consulting
A team of Cal State Fullerton M.B.A. students proved it has the right
business sense, winning first place in this year's Small Business Institute
Directors national case consulting competition.
This is the fourth time in six years that a Cal State Fullerton team
has taken the top honors, with previous wins in 1999, 1997 and 1996.
The award-winning group worked under the direction of Paul S. Hugstad,
professor of marketing, and competed against students from about 250
colleges and universities across the nation. Team members are: Omar
Estrada of Buena Park, Co Ho of Anaheim, Caroline Janik of Irvine, Kevin
Larson of Anaheim and Dennis Massey of Huntington Beach.
The contest is based on consulting reports prepared for area companies
by M.B.A. students, noted Hugstad. "Our students put in more than
1,100 consulting hours and conducted primary research interviews with
200 customers nationwide."
Putting classroom experience to work in a real-world situation, the
students consulted with the owner of CoolJet Systems, a division of
MKT Innovations in Brea and a manufacturer of high-pressure coolant
systems for machine tools.
In addition to a customer survey, students researched the company's
competitors, including a review of sales and advertising programs. "They
developed a strategic plan, including a five-year sales forecast, pro
forma financial statements, a valuation model and ratio analysis,"
said Hugstad. "The students provided a complete functional analysis
and plans, including operations, sales compensation program and employee
We are very pleased that the team won the national competition. All
in all, CoolJet Systems gained much more than expected from the work
produced by the team," said Mike Kenney, CoolJet Systems president.
"When CSUF contacted us about the M.B.A. program, we thought we
may benefit from a fresh perspective on our marketplace and how we operate
as a company. In fact, we were pleasantly surprised by the effort put
forth by the team and were 'blown away' by some of their findings.
"The students got us thinking about new ideas," he noted.
"Their enthusiasm and commitment to the project exceeded our expectations."
The case studies are evaluated by panels of industry and university
judges at state, regional and national levels. All students enrolled
in the M.B.A. program conduct real-world casework as a finishing touch
to their degree requirements, noted Hugstad, who has supervised the
capstone M.B.A. course in which the case studies are required.
Operating as part of the university's Small Business Institute, student
teams have served more than 950 businesses and won more than 39 prizes
for outstanding casework, according to Michael Ames, professor of management
and SBI director.
Companies interested in participating in this program may call Ames
at (949) 644-4541.
For additional information please contact Paul Hugstad at (714) 278-3544
Pamela McLaren of Public Affairs at (714) 278-4852 or firstname.lastname@example.org