Campus: CSU Fullerton -- May 06, 2002
Businesses Expect Increased Activity for Third Quarter,
Per Cal State Fullerton Survey
Area businesses are optimistic that their gross sales and revenue will
increase during the third quarter, according to the latest results from
the Business Sentiment Survey conducted by Cal State Fullerton's College
of Business and Economics.
The CSUF survey was sent to 745 firms, with 109 executives, or 14.6
percent of the total responding.
Of those surveyed, 77 said they expect sales and revenue to increase
somewhat for the next three months, announced Anil K. Puri, dean of
the College of Business and Economics and co-director of the Institute
for Economic and Environmental Studies who directed the survey.
"This is an encouraging sign," said Puri. "Given the
uncertain economy, the response of the county businessmen indicates
cautious optimism for the future."
Regarding staffing levels, inventory/equipment investment and labor
costs/wages, Orange County business leaders are cautious, most predicting
that these would remain stable.
Most of those surveyed reported that during the second quarter, their
business experienced stable or some increases in gross sales/revenue
and operating profits before tax. Respondents also said that, for the
most part, staffing levels, inventory/equipment investment and labor
costs/wages remained stable. Few noted significant increases or decreases
in any of these areas.
Regarding expectations for overall activity for the third quarter, 73
said they expected it to remain stable. An additional 30 said they expect
activity to increase. Expectations for the general economy were evenly
split: 45 for some increases, 42 for remaining stable. Only 10 of those
surveyed indicated the regional economy would decrease somewhat.
Puri and Lee Cockerill, research associate with the Institute for Economic
and Environmental Studies, conducted the survey from April 16-26, contacting
representatives in the business services, computer, financial services,
healthcare, manufacturing, marketing and real estate fields.
A complete copy of the survey is available at http://business.fullerton.edu.
The next survey will be conducted in July.
Media Contacts: Anil Puri at (714) 278-2592 or firstname.lastname@example.org
Lee Cockerill at (714) 278-2509 or email@example.com
Pam McLaren of Public Affairs at (714) 278-4852 or firstname.lastname@example.org