Campus: CSU Fresno -- May 03, 2002
Fresno State Business Students Win International Strategy
Students from the Craig School of Business at California State University,
Fresno topped 35 schools from throughout the world to win first place
at the recent 38th Annual International Collegiate Business Strategy
The competition is a 10-week-long contest in which the team members
participate in a real-world scenario and are judged on their decision-making
Fresno State team members Courtney Nakayama of Clovis, Matt Pendola
of Selma, Fabrizio Lofaro of Italy, and Uwe Kaiser and Thomas Wiechert
of Germany faced a simulated crisis in which their CEO suffered a "heart
attack" during a crucial decision period and was not available
to the team.
Team members compete as management executives in a computerized simulation
of business operations within a highly competitive environment. During
the course of the competition, 20 sets of quarterly decisions represent
a simulated period of five years.
The students put in hundreds of hours of work during the semester as
part of the competition, said Charlene Coe, faculty adviser. She said
the competition provides students with valuable, practical experience.
"Most students tell me that it is the first time they have had
an opportunity to see and feel first-hand how all the various functions
fit together -- production, marketing, finance, etc.," she said.
Coe said this was the fourth time Fresno State has captured first place
in 13 years that she has been team adviser.
The Fresno State team also won first runner-up for Best Business Plan
and Annual Report.
Contact: Shirley Melikian Armbruster 559-278-2795