Cal State L.A. Alumna Is Writer And Director Of Telly Award-Winning Public Service Announcement

The Get Tech Kids PSA, written and directed by Cal State L.A. alumna Laura Loftsgaarden (Communication Studies), recently earned two Telly Awards in the commercials division in the categories of "Jingle for TV" and "Children's Audience." Awarded two silver Telly statuettes, the public service announcement made its national debut in Washington, DC. Designed to engage young people in engineering and technology, it was shot on the Cal State L.A. campus and featured the Solar Eagle III, the University's award-winning student-built solar car. In a letter, Loftsgaarden expressed her gratitude "to the incredibly patient and gifted Communication Studies faculty, from whom I learned everything!"

The Telly Awards was founded in 1980, to showcase and give recognition to outstanding non-network and cable commercials. The competition was expanded several years ago to include film and video productions. Over the past 22 years, the Telly Awards has become a well-known, highly respected national competition.

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