Campus: Cal Poly, San Luis Obispo -- December 19, 2001

Cal Poly Rose Parade Float Features 100 Candles For Centennial 'Birthday Blowout'

With a cake and 100 candles, the 54th consecutive Cal Poly Rose Parade float will salute Cal Poly's Centennial when it rolls down Pasadena's Colorado Boulevard Jan. 1.

The students chose a "Birthday Blowout" theme to meld the Cal Poly Centennial with this year's parade theme, "Good Times." But on the fanciful float, it's not the university but rather one Mortise the Tortoise and his animal friends who are blowing out the 100 candles on a huge multi-layered cake.

Designed and built by students at Cal Poly, San Luis Obispo, and Cal Poly Pomona, the float will be one of the few in the 113th annual Rose Parade not built by a professional float builder -- and the only one built by students.

Students from the two Cal Polys will complete their entry during what is known as "deco week" Dec. 26-31 in the Brookside Pavilion at the Rose Bowl.

"Many people don't realize the process of building a float spans an entire year," said Cal Poly senior Dawn Moyer, decorations chair for the project. "The float is made up of many components, and student volunteers build them all."

Those include the steel frame, hydraulics to drive the float and animate its characters, electronics to control the animation, and the exterior design work topped off by dry and fresh flowers. "The Cal Poly Rose Float relies heavily on the support of volunteers and donors," Moyer said.

Major local donors include Farm Supply in San Luis Obispo, All Seasons Flowers of Arroyo Grande, and J.B. Dewar Inc. of San Luis Obispo.

Anyone interested in volunteering to help prepare and apply the final floral decoration should contact Rose Float program coordinator Amie Moberg at (805) 756-1113. Cal Poly's founding legislation was signed in 1901. Cal Poly Pomona, founded in 1938 as a branch of the main campus in San Luis Obispo, became a separate institution in 1966. The Rose Parade float continues as an annual joint project of students at the two campuses.

More information about the Cal Poly Rose Float is also available on the World Wide Web at www.asi.calpoly.edu/rosefloat.

CAL POLY UNIVERSITIES 2002 ROSE FLOAT MEDIA FACT SHEET
   
Event: 113th Annual Rose Parade
Participant: Cal Poly Universities, San Luis Obispo & Pomona
Parade History: This marks the 54th consecutive joint university entry in the Rose Parade.
Float Title: "Birthday Blowout"
Parade Theme: "Good Times"
Builder: Students, Cal Poly Universities (the only all-student float in the parade)
Dimensions: 23 feet high, 18 feet wide, 53 feet long
Concept: "Mortise the Tortoise" has reached a milestone birthday and his animal companions have gathered to help him celebrate by presenting him a huge multi-layered birthday cake set atop a tree stump in the forest. Realizing Mortise has many years under his shell, his critter friends are determined to assist him in extinguishing the flames coming from the birthday cake candles. While Mortise is making his way to the cake, a skunk, two mice, a ferret and a snake are all doing their part to put out the flames in one "blow" to ensure Mortise's birthday wish comes true.

In honor of Cal Poly, San Luis Obispo's Centennial, the birthday cake features 100 candles.
Grand Marshall: Regis Philbin
Parade Length: 5.5 miles
Parade Route: North on South Orange Grove Boulevard beginning at Ellis Street, east on Colorado Boulevard to Sierra Madre Boulevard, north on Sierra Madre Boulevard to Paloma Street.
Parade Line-up: 53 floats, 24 bands, 27 equestrians and 3 official cars
Anticipated Viewership: Domestic and international audience - 350 million in more than 80 countries
Anticipated Attendance: One million (estimated by the Pasadena Police Department)
Television: The Rose Parade is broadcast live by ABC, CBS, and NBC. Tribune (KTLA), Telemundo (KVEA) and Univision (KMEX) provide live regional and syndicated regional coverage throughout their respective subscriber-station network. Worldwide and U.S. syndication by VIDEOSPEC INTERNATIONAL includes live coverage on HGTV (Home and Garden Channel).
Post Parade: Following the event, Rose Parade floats will be on display for public viewing. The locations are on Sierra Madre Blvd., between Washington Blvd. and Sierra Madre Villa Ave., and on Washington Blvd., between Sierra Madre Blvd. and Woodlyn Rd.

The area is open to the public on Tuesday, January 1, 2002, from 1:00 p.m. to 3:30 p.m., and on Wednesday, January 2 from 9:00 a.m. to 3:30 p.m. Viewing on Wednesday, January 2 from 7:00 a.m. to 9:00 a.m. is reserved for mobility-impaired and senior citizens. Admission is $5.00.
Parade Date & Time: Tuesday, Jan. 1, 2001. Rose Parade begins at 8 a.m. PST.
Tournament of Roses Website: www.tournamentofroses.com

The Cal Poly Rose Float Program is a program of Associated Students, Inc.

About Associated Students, Inc. (ASI)

ASI is owned and governed by Cal Poly students and strives to be the model auxiliary within the CSU system by developing and implementing effective policies and procedures to support student-centered programs and services. ASI is located at Cal Poly, University Union Room 212, San Luis Obispo, CA 93407. (805) 756-1281, fax (805) 756-5420, www.asi.calpoly.edu.

For more information contact: Amie Moberg, Assistant Events Coordinator, (805) 756-1113
amoberg@calpoly.edu

More information and a rendering of the float can be accessed at www.asi.calpoly.edu/rosefloat.

CAL POLY UNIVERSITIES 2002 ROSE FLOAT
IMPORTANT CONTACTS
   
Cal Poly Universities Rose Float Operations Center
Brookside Pavilion at the Rose Bowl, Pasadena
December 26-31, 2001
(626) 666-1489
(626) 666-5879
Cal Poly SLO Rose Float Office voice (805) 756-1268
fax (805) 756-7723
lab (805) 756-7730
Robert "Bob-o" Mijares, Student Committee Chair office (805) 756-1268
cell (805) 550-8797
Amie Moberg, Program Coordinator office (805) 756-1113
Gary Weisenberger, Technical Advisor office (805) 756-2388
Diana Cozzi, Financial Advisor/
SLO Tournament Liaison
office (805) 756-7007
Cal Poly Pomona Rose Float Office voice (909) 869-3620
fax (909) 869-6787
lab (909) 869-3414
Ron Simons, University Liaison office (909) 869-4996
Vicki Windes, Senior Coordinator office (909) 869-4492
Bob Ford, Technical Advisor office (909) 869-4492

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