Campus: CSU Chico -- September 14, 2001
CSU Chico To Host Russian Broadcasters
The Office of International Programs at California State University,
Chico will host a two-week training program in "TV Broadcast Management"
for 12 Russian participants beginning Saturday, Sept. 15. The program
is designed to strengthen the role of independent media in Russia by increasing
the effectiveness of television station management. Television is the
primary source of news in Russia, but the sustainability of independent
TV stations remains tenuous due to political and economic pressures.
It is hoped that increasing the management skills of the participants
will result in their decreased reliance on non-advertising sources and
Participants will visit small and medium-size television stations in Chico,
Sacramento, San Francisco and Redding for an intensive study of the responsibilities
of TV station managers. Topics will include strategic planning, corporate
accountability and control, management structure, human resource management,
marketing and sales.
A variety of cultural activities designed to provide a window into American
culture are also part of the program. Led by media consultant and former
KHSL TV news director/manager Bruce Lang, the team of trainers includes
CSU, Chico faculty members Dr. John Long, Dr. Peter Gross and Fred Thorne.
The program, funded by the United States Agency for International Development
(USAID) and administered by the Academy for Educational Development (AED),
is designed to foster permanent, on-going relationships among professionals
from CSU, Chico, Russian media managers and their U.S. counterparts.
Upon completion of the program participants will have enhanced professional
skills, direct experience in an established free press and free market
setting and, perhaps, a deepened commitment to the values of democracy
and free market economics. Participants are available for media interviews
by appointment. For more information, please contact Diana Parks, program
director, at 530-898-6049.