Campus: Cal Poly, Pomona -- September 07, 2001
In Response To Industry Demand, Cal Poly Pomona Launches Undergraduate E-Business Program
This fall, Cal Poly Pomona will launch a new e-business concentration
for a Bachelor of Science degree in Business Administration to address
an overwhelming need for employees who are trained and experienced in
e-business theory and practice.
E-business has the potential to streamline business systems and save operating
costs. It uses Internet-centered technology in business activities, both
internally (such as real-time inventory control) and externally (online
marketing and sales).
"E-business is transforming the structure and working methods of
industries worldwide," said Henry Co, professor of technology and
operations management at Cal Poly Pomona. "Before long, electronic
business will almost certainly evolve to such an extent, and its impact
on business will be so pervasive, that it won't be long before the 'e'
in e-business is gone."
Although the need for trained professionals in e-business is high, available
training and staff has yet to meet demand.
"You can't turn them out faster than we can hire them," said
David Hildebrandt, who runs a business innovation service program at IBM.
"It's always the next generation that grows up with the technology
that knows its full potential. We're always looking for that talent and
training. It makes our job a lot easier at IBM."
Cal Poly Pomona decided to address that need last year after hearing similar
testimonials time and time again.
Close to 50 students have already enrolled in the e-business concentration,
with more expected by the time classes begin on Thursday, Sept. 20.
In addition to the general business curriculum, students will learn how
to make an immediate impact after graduation with knowledge of the theory
and practice of e-business.
The program will stress Cal Poly Pomona's learn-by-doing philosophy as
well as sound business practices, said Eduardo Ochoa, dean of the College
of Business Administration.
"This program is not for flashy start-ups, but for established companies
interested in the long-term impact of e-business," said Dean Ochoa.
"They could see noticeable savings across the board by restructuring
the organization and using the Internet as a strategic tool and resource."
The College of Business Administration is hosting a half-day forum to
introduce its new e-business program and further explore the ongoing e-business
revolution on Nov. 2. For information and reservations, call (909)