Campus: CSU, Bakersfield -- March 15, 2001
New Sports Management Program Launched at Cal State
A new sports management concentration - including an emphasis in golf
management - within the bachelor's degree in business administration
has been approved at California State University, Bakersfield. The initial
classes in the new specializations will be offered beginning with the
fall 2001 quarter, said Henry Lowenstein, dean of CSUB's School of Business
and Public Administration.
The new concentration will be the first of its kind offered at any business
school in California, Lowenstein said. "CSUB Sports Management
program will be the first devoted to sports management, services and
industries offered at any business school within the 23-campus CSU or
nine-campus University of California systems," he said. In fact,
Lowenstein said, the golf management emphasis in the concentration is
being positioned for eventual accreditation from the PGA. Currently,
only two schools west of the Mississippi River - Arizona State University
and New Mexico State University - have PGA accredited programs. CSUB
seeks to become the first university on the West Coast and only university
in California to have a PGA accredited program. The School of Business
at CSUB is one of 375 internationally accredited business programs by
AACSB. In addition the school maintains specialized accreditations from
NASPAA (Public Administration) and CFP (Finance).
"We're very pleased that the university, Academic Senate, and President
Arciniega have approved these concentrations," he said. "Sports
and sports-related industries represent a multi-billion-dollar industry
that is actually larger than the auto industry. It is a dominant industry
in California and an increasingly important segment of our service region.
Indeed the attraction, development and financing of sports facilities
is currently a major center of public and private attention in Bakersfield
and Kern County."
The sports management and golf management concentrations are two of
the innovative developments from the School of Business and Public Administration's
strategic planning, Lowenstein said. "Our objective has been to
identify niche programs that will contribute to the community and distinguish
CSUB from other state university business programs, programs that will
identify us as unique and special. By offering these unique programs
we hope to attract and retain students as well as play a key role in
the economic development of the Kern County region. Among other objectives,
sports management seeks to play a key role in increasing the college-attendance
rate of local students, attract interest in CSUB state-wide, provide
a valuable career track for those interested in sports and sport-related
industries as well as help attract interest in Kern County by sports-related
Lowenstein indicated high school counselors have told him that "just
on the rumor" of the program, many students had expressed interest
in attending CSUB. "In addition we have heard from a number of
students indicating that they will transfer from other institutions
to CSUB upon launch of the program. We anticipate strong demand for
this program," he said. A number of sports companies have already
expressed an interest in supporting the program including internship
opportunities and participation on the advisory board, he said.
Faculty for the sports management programs will come from the School
of Business and Public Administration, and from the CSUB Athletic Department
coaching staff, where many coaches have graduate degrees in sports management
and related areas. Qualified part-time faculty will also be utilized
within the program.
Students in the Sports Management Concentration take the full requirements
for the bachelor of science in Business Administration degree including
the general education and business core requirements. Once completed,
students may move on to the specialized sports management curriculum.
Classes in the two concentrations are:
Sports management _ five classes
- Introduction to Sport Management
- Sport marketing
- Legal issues in Sports
- Facility management
- Internship in Sport or Golf Management
Golf management _ four classes
- Introduction to Sport Management
- Fundamentals of Turfgrass Management
- Food and Beverage Management
- An elective chosen from among the Sports Management classes.
CSUB Athletic Director Rudy Carvajal was also excited about the new
concentrations. "This is an important addition to the curriculum
at CSUB, and will prove to be a magnet for students interested in these
professions," he said. "We're very excited about working with
Dean Lowenstein and his faculty to bring this important project to fruition.
The program will also be an important tool in the recruiting of high
quality students to CSUB athletic programs."
For more information about the new sports management and golf management
programs, please call:
The School of Business and Public Administration, Student Services Department,
at (661) 664-2326.