KCET and Cal State Fullerton Announce Partnership
KCET, the West Coast flagship station of PBS, and California State University, Fullerton (CSUF), have entered into a partnership to create a 24/7 digital television channel for Orange County, which will be named KCET Orange. This new channel will expand the quality local programming KCET provides to its viewers in the region. The announcement was made today by Al Jerome, KCET president and CEO. The initiative builds on previous collaborative efforts between the two institutions.
KCET, which has served Orange County for over 40 years and has the largest PBS viewing audience in the county, and Cal State Fullerton, with nearly 50 years of service to the region and with the largest enrollment of all 23 California State University campuses, began the first phase of their partnership in January. In conjunction with the opening of the university's Performing Arts Center, KCET became the exclusive media sponsor of the venue's inaugural 2006-2007 season.
The expanded partnership between KCET and Cal State Fullerton will lead to a new digital television channel. Programming for KCET Orange, which is scheduled to begin airing fall 2007, is in development and will include local arts and cultural programs, educational programming, news and public affairs, as well as award-winning PBS programming.
"KCET Orange builds on our commitment to provide local audiences with programming that reflects their interests and needs," says Jerome. "The response to the launch of KCET Desert Cities in the Coachella Valley earlier this year has been tremendous, and we expect our Orange County viewers will be equally pleased."
"Cal State Fullerton is pleased to enter a new phase of its partnership with KCET," says Milton A. Gordon, university president. "KCET Orange is an opportunity to build on the strong relationships that KCET and Cal State Fullerton have in this dynamic region. We look forward to many engaging and enlightening projects, including bringing guest lecturers and cultural events to the community, as well as developing new academic courses to benefit our students."
KCET's impact in Orange County spans more than 40 years. Keeping the region's viewers in-the-know about their community and the world at large, KCET is the region's leading public television station. More Orange County television viewers watch KCET -- PBS' West Coast flagship station - than KOCE, KLCS and KVCR combined.* KCET continues to be the only station in the region to offer 100 percent of PBS' award-winning primetime line-up, including Frontline, Masterpiece Theatre, The NewsHour with Jim Lehrer, NOVA, Nature, American Experience, American Masters, Great Performances, and Washington Week, as well as PBS' outstanding quality children's line-up.
From speaker series to acclaimed arts programs and cultural activities, Cal State Fullerton is an integral part of the region's diverse offerings, which will contribute greatly to the KCET Orange's opportunities for producing a wide variety of quality, local programming. The partnership also will include an educational component that incorporates internships and programs to prepare students for a future in public broadcasting. Currently, Cal State Fullerton students regularly complete internships in numerous departments at KCET, including television production, marketing and communications.
KCET and Cal State Fullerton will recruit corporate and educational partners to expand and support the station's service to its viewers.
Contacts: Laurel Lambert / Cathy Williams, KCET, (323) 953-5246 / (323) 953-5243
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