Campus: CSU San Marcos -- October 7, 2005

Cal State San Marcos College of Business Administration Launches Executive in Residence Program with Musicmatch Founder Dennis Mudd

The College of Business Administration at Cal State San Marcos has announced the "Executive in Residence" program, designed to give business students the opportunity to meet and learn from corporate leaders who have been successful in the business world and are potential mentors for students.

The first Executive In Residence is Dennis Mudd, co-founder of Musicmatch. "We are most fortunate to have Dennis Mudd involved with our College and to be the first speaker in what we project will be a very popular program at Cal State San Marcos, the students will be learning from the master," said Dennis Guseman, dean of the College of Business Administration.

Mudd will be begin his six-week seminar "Entrepreneurship: The Ins & Outs of Starting Your Own Business" on October 6. The series schedule is:

October 6 "Overview of Starting Your Own Business"
October 13 "Strategic Planning - Mission, Vision and Strategy"
October 20 "The Human Element - Developing the Right Team"
October 27 "Product Development and Production Processes"
November 3 "Marketing Your Product"
November 10 "Legal and Financial Issues"
After growing up in San Diego, Mudd graduated from UC Berkeley in 1984, and from the Wharton Graduate Business School in 1987. While at Wharton, he wrote a business plan on "Digital Music Distribution Over Coax Cable Networks" for his entrepreneurial class.

Mudd spent 10 years with Hewlett-Packard (HP) in San Diego and Barcelona where he was responsible for developing new markets for new HP printer technologies and in Vancouver, Washington, where he was responsible for managing the North American region for HP's consumer printer business, with a quota of over $5 billion.

In 1997, Mudd left HP to co-found Musicmatch, based on his original Wharton business plan. As CEO and Chairman, Mudd built Musicmatch from a bootstrapped startup into a music industry leader. The company led the industry in innovation, launching the world's first jukebox software, first personalized Internet Radio service and first successful Internet music subscription service.

In October of 2004, Mudd sold Musicmatch to Yahoo! For $160 million, and left the company soon after to catch up on the activities he had delayed. Mudd is now an avid mountain biker, painter, soccer and basketball coach. He is married to Musicmatch co-founder Pamela Mudd and has three boys.

For additional information, contact Dean Dennis Guseman at 760-750-4242 or

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