Campus: CSU Los Angeles -- February 23, 2005
Cal State L.A. Marketing Students to Find New FBI Recruits
Peer-marketing program helps CSULA students learn about FBI career and
Los Angeles, CA - Problem posed: How can Cal State L.A. marketing students
increase awareness and interest in FBI careers and internships among their fellow
students? With a creative new marketing campaign called "A Changing World, A
Changing FBI, A Peek at Your Future," says Shirley Stretch-Stephenson, CSULA
professor of marketing.
This quarter, Cal State L.A. is one of only eight campuses nationwide participating
in an FBI Collegiate Marketing Internship and Recruitment Program.
Through this hands-on team project, the CSULA students are learning to design,
implement and measure the success of a peer-marketing campaign. The undergraduate
students are working with a highly-experienced faculty member, FBI personnel, and
EdVenture Partners to recruit competitive candidates to fill special agent and
professional support positions, as well as to promote student involvement in the
FBI Internship Program.
Additionally, CSULA students will have an opportunity to interact with FBI agents
and experts on campus at a "Bold and Untold Information" event to be held February
22, and a "Bold and Untold Stories" presentation on Thursday, February 24.
In 2002, the Marketing Department at Cal State L.A. was selected as the first
university to participate in the Federal Governments Pilot OPM Marketing Internship
Program implemented at only five universities. The success of past projects such
as the OPM Program coordinated with EdVenture Partners by Professor Stretch led
EdVenture to encourage Cal State L.A. to participate in the FBI Internship Program.
EdVenture Partners is an organization that provides innovative industry-education
partnerships for students, educators and major organizations. These partnerships
afford college business students the specific "real world" experience demanded by
today's employers: in this case, market research; marketing strategy; campaign
design; advertising; public relations; and campaign assessment.
According to Dr. Stretch, "Programs like OPM and FBI puts Cal State L.A. firmly
in a leadership mode for showing the campus, the community, the region, and the
nation that business students graduating from Cal State L.A. are top caliber
students with targeted training and a globally-focused, technology-based view that
will impact the world in which we live."
For more information, contact Shirley M. Stretch-Stephenson, Cal State L.A.
Department of Marketing, at firstname.lastname@example.org.
Media Contact: Carol Selkin, Media Relations Director, (323) 343-3044