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Catalog Description |
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GSB X510, X520, X530. The General Manager I, II, and III. 10 Units Seminar,
4 Units Activity (12) [each quarter]. The knowledge and skills required
for all managers. Integrated elements of Economics, Accounting, Finance,
Marketing, Operations. Statistics, Information Systems, Organization Behavior,
and Government and Societal Influences. |
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| 2. |
Required Background |
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None. Courses must be taken in sequence. |
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Expected Outcomes |
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The successful student will understand the following elements and their
interaction toward the successful management of the business firm: |
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| 3.1 |
The fundamental aspects of financial accounting: the collection, summarization,
and reporting of financial institutions. The successful student will: |
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- know how financial data are assembled and integrated into an articulated
set of financial statements.
- be able to explain the significance and implications of various financial
statements.
- appreciate the limitations of general-purpose financial statements.
- be aware of the institutional structure which determines the form and
content of financial statements.
- be able to explain how various individual elements or accounting policy
changes will affect each of the major financial statements.
- have gained some appreciation of the role of management in the development
of accounting policy.
- be aware of some of the design considerations in establishing and operating
accounting information systems.
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| 3.2 |
Microeconomic analysis and its application to business decisions, including
the impact of various governmental policies on the enterprise. The successful
student will: |
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- develop an understanding of analytical tools in microeconomic theory
in order to apply logical thinking to business problems.
- gain knowledge of analytical tools underlying consumer demand for goods
and services; develop the ability to apply this knowledge to predict market
demand.
- acquire knowledge of analytical tools to study costs faced by the firm
and their relationship to pricing policy and profits.
- develop an understanding of the structure of different industries and
the relationship of structure to public policy.
- gain knowledge of analytical tools to understand technological change
and its impact on product and labor markets.
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| 3.3 |
Marketing management: the concepts and principles necessary to plan, direct,
and control the product, promotion, distribution, and pricing strategies
of the firm. The successful student will: |
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- acquire knowledge of important marketing terms, definitions,
concepts and relationships.
- develop an ability to relate marketing concepts and relationships to
the problems of business firms and industries.
- develop an understanding of the marketing manager’s role in
planning, directing, and controlling the marketing activity of the firm.
- acquire the ability to integrate the subject matter and skills from
the undergraduate degree and past experience to help in solving marketing
problems.
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| 3.4 |
The production function, and the application of quantitative and statistical
methods to planning, control, and decision-making in operations management.
The successful student will: |
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- understand Operations Management system activity in terms of its ability
to enhance value.
- understand the nature of the Operations function in organizations.
- acquire basic knowledge of forecasting, inventory control, quality
control, work measurement, and Critical Path Method.
- understand the quality and productivity issues facing the service sector.
- develop the capacity to apply basic Operations Management tools and
techniques to both manufacturing and service operations.
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| 3.5 |
Theories, practices and tools of financial decision-making, including financial
statement analysis, financial forecasting, valuation, capital budgeting,
capital structure, dividends, and an overflow of financial markets and institutions.
The successful student will: |
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- understand the basic financial goals and problems of a business and
approaches to their formulation and solution.
- understand the acquisition of funds (liability and equity) used to
finance assets, and the valuation of those liabilities and equity.
- understand financial analysis and planning and basic financial management
theory as applied to capital budgeting, capital structure, and dividends.
- develop knowledge of the interrelationships between business firms,
financial markets, and financial institutions.
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| 3.6 |
The structure of Management Information Systems and their development.
Data base management, and the use of computer-based productivity tools.
The successful student will: |
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- understand the role of information technology in business.
- understand the systems approach to solving problems in business.
- understand accounting and transaction processing systems.
- develop an understanding of various approaches to data base management.
- understand the architecture and construction of computer networks.
- understand and utilize emerging approaches for workgroup integration.
- build and work with models in decision-making situations using DSS
and Expert Systems.
- demonstrate proficiency in personal computer-based productivity tools.
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| 3.7 |
Managerial Accounting, with an emphasis on communication and information
to assist management in planning and control, including cost systems, budgeting
concepts, performance evaluation, and other quantitative accounting techniques.
The successful student will: |
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- develop an understanding of the uses and limitations of accounting
data in management decision making.
- develop the ability to specify and select appropriate data from an
organization's financial information for use in management decision making.
- develop the ability to correctly interpret and apply such information
in various decision situations.
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| 3.8 |
Organizational behavior and the successful management of organizational
processes at the individual, interpersonal, group and organizational level.
The successful student will: |
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- acquire a knowledge of behavioral science theory and concepts as applied
to organizations as systems.
- develop the management skills of analysis, problem-definition, decision-making,
and implementation.
- understand the dynamics of work teams.
- understand concepts of motivation in work settings.
- understand the communication process and the need for listening skills.
- understand the role of leadership in organizations and of one’s
own leadership style.
- understand organizational culture and design.
- understand the process of effecting change in complex organizations.
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| 3.9 |
The theoretical and empirical dimensions of the aggregate economic environment
in which business enterprise must operate with emphasis on monetary and
fiscal policy. The successful student will: |
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- understand the role of money supply in today's economy and its determinants.
- understand the variety of money supply models.
- understand the role of the Federal Reserve System and the role of monetary
policy.
- understand the regulation of financial institutions, including deposit
insurance, credit and insurance policies, and social insurance programs.
- understand the theory and practice of effective government fiscal policy.
- understand the impact of federal taxation practice.
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| 3.10 |
The social, political, legal, and ethical environments in which the business
enterprise operates. The successful student will: |
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- understand the nature of public issues and why they arise in the policy
environment.
- understand how the public policy institutions, particularly administrative
agencies, make and change policies affecting business.
- understand anti-trust policy as it affects the operation of an enterprise.
- understand the current state of product liability and pricing regulation.
- understand the regulation of workplace safety including the role of
OSIER and workman’s compensation.
- understand various elements in EEG legislation and regulation, including
affirmative action and sexual harassment.
- understand the role of intellectual property rights.
- understand the regulation of financial markets.
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