is world-renowned for its fast-growing and dynamic cluster
of industries in the media, culture and design arenas, which
includes film, television, music, books and fashion.
While these industries are located throughout the state,
they are most heavily concentrated in the Los Angeles area.
In fact, Hollywood is practically synonymous with the film
and television industry, which has been instrumental in
popularizing and marketing California around the world.
Companies in the media, culture and design industries are
dependent upon skilled professionals in communications,
design fields, art, broadcasting, film and video production,
dance, and theater.
The CSU is a critical supplier of graduates in this industry.
Nearly 46 percent of the state’s bachelor’s degrees related
to the media, culture and design industries come from the
CSU. This includes 88 percent of the radio and television
broadcasting degrees, 66 percent of journalism and mass
communications degrees, 59 percent of the visual and performing
arts degrees and 58 percent of fine arts and art studies
campuses have established partnerships that offer students
opportunities and career paths in highly sought-after industries—CSU
Northridge’s Entertainment Industry Institute is an example
of the close relationship between the CSU and the entertainment
industry. The institute maintains ongoing contact with some
50 companies in the field and draws on the support and expertise
of an advisory council comprised of prominent members of
the entertainment industry. It also maintains a faculty
advisor network of professors with scholarly and professional
interests related to the entertainment industry.