2012's CSU Super Saturday Draws Multicultural Audience at CSUDH
Held on Aug. 25, the CSU Super Saturday college education day attracted a multicultural audience of approximately 2,000 at CSU Dominguez Hills.
Representatives from CSU's 23 campuses, as well as other colleges and universities, provided attendees with information about admission requirements at their institutions and touted the advantages that a college education will provide.
"The event is growing in numbers and diversity," said Barbara Young, a consultant to CSU’s African American Initiative. Young, who has been leading CSU Super Saturday since its inception in 2007, says she is delighted to see that the number of people attending the event is bigger every year.
"We promote the event in community newspapers, churches and schools. But word of mouth has become a very powerful marketing tool," Young said.
Teachers, parents and students who have attended the event in previous years sign up again and invite their friends and family to come with them.
Young said that news about the budget cuts imposed by the State of California on the CSU system and other higher education institutions has not discouraged parents from seeking information about college. "They want college access for their children, and Super Saturday offers them the most updated information directly from the admissions staff."
In addition to academic and financial aid information, this year's Super Saturday featured two new workshops -- a panel of African American professionals discussing the educational path that led them to achieve their employment and business goals and a workshop led by students and leaders of CSU’s Hospitality Management Initiative, providing information about careers in hospitality and restaurant management.
Registration and Opening Ceremony at CSUDH's Torodom
Super Saturday is produced by the CSU African American Initiative--a program of the Chancellor's Office's External Relations department.