CSU is teaming up with the media giant Univision and dozens of other higher education institutions, K-12 educators and community organizations to produce 'Es el Momento,' the largest education fair in the western United States.
Organizers and volunteers for the event have a single goal in mind: Bridging a cultural gap between Spanish-speaking parents and California's education system. And, as the title states in Spanish, “The time is now.”
"They are two worlds apart," said event coordinator Sylvia Acevedo, founder and president of CommuniCard, a company that specializes in producing educational events for Spanish-language audiences.
Acevedo is training staff and volunteers who will work in the Es el Momento Education Fair, which will take place at California State University, Dominguez Hills, from noon to 5 p.m., on Saturday, Oct. 9.
Why a College Education Fair for Parents?
Fairs of this type are needed, Acevedo said, because not knowing the U.S. education system harms the educational opportunities of a significant portion of the rising generation and will hurt the nation’s competitive edge related to the availability of a highly skilled workforce.
The U.S. educational system often is best navigated by a U.S.-born "soccer mom" who aspires to see her son or daughter attending college. An immigrant mother, on the other hand, typically lacks knowledge of how the U.S. educational system works. Read More 
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The CSU system and campuses will participate in the Hispanic Association of Colleges and Universities' Annual Conference, to be held Sept. 18-20 in San Diego.
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