Branding Standards Guide

CSU Chancellor's Office Style Guide

About the CSU Chancellor's Office Style Guide
About the Style Guide

Editorial standards help to ensure that a unified voice is presented in all California State University materials. As the nation’s largest university system, the CSU needs to present a coherent, professional and consistent voice in its materials. This allows the reader to concentrate on content without being distracted by variations in capitalization and punctuation.

The CSU Chancellor’s Office Style Guide has been prepared to provide guidelines for stylistic consistency in systemwide print, Web and other media content. It is intended to serve as the official guideline when writing, editing and proofing content for publication. It is critical that the CSU adopt a strong and consistent use of these standards to uphold our reputation for quality and excellence and to communicate our value to the public.

 
Commonly Used Words

Is it “towards” or “toward”? Does the CSU have a “website” or “Web site”? Is “intranet” capitalized? Find the answers to these problem words and others in the Style Guide’s Commonly Used Words section, which includes spelling, usage, punctuation and capitalization notes for specific words and phrases commonly used in the CSU.

How to Use Lists

Trying to determine whether to number or bullet items in a list? Wondering how to organize the information to make the list more effective? The How to Use Lists section discusses numbered, unnumbered and bulleted lists, and includes rules on correct punctuation and capitalization.

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Clarifying
E.g. and I.e.
 

E.g. and i.e. have distinctly different meanings.

E.g. means for example. Use it when providing examples in a sentence such as:

The committee is currently reviewing a number of key initiatives, e.g., the CSU Graduation Initiative.

I.e. means that is or in other words. Use i.e. when rephrasing a statement to make it more understandable such as:

The CSU Executive Council, i.e., the chancellor, vice chancellors and presidents met yesterday.

Whether you use e.g. or i.e., use periods after each letter and set off both with commas, but do not italicize.