Branding Standards Guide

Print Media Guidelines

CSU Seal
The official seal of the California State University signifies the academic character of the CSU and is appropriately used in support of official CSU policies, decisions, ceremonies or other formal actions of the CSU as an academic institution. In order to maintain its integrity and effectiveness, the seal should not be used for relatively informal or routine materials, or for materials not directly related to academic purposes.

The CSU seal is used primarily as a signal of authentication. Within a publication, it will typically appear on the inside front or inside back cover, or on the first or last page—whichever is appropriate. The CSU wordmark should be used predominantly for all general promotion uses, such as marketing publications, most products or merchandise, and annual reports. A graphic representation of the seal is appropriate on such printed materials as the following:

CSU seal
  • ceremonial documents, such as awards,
    certificates, diplomas and proclamations

  • commemorative display items created
    for limited distribution, of high quality,
    and for a specific purpose

  • formal stationery

  • formal invitations and notecards

  • legal documents

  • financial documents, such as the official university budget, checks and other
    financial papers, where it is essentially a mark of guarantee

  • CSU policy manuals

  • signage in limited usage, such as at the main entrance to the Office of the Chancellor