Branding Standards Guide

Print Media Guidelines

Format sample
Format sample
Format sample

Formats and Sizes
Common formats and sizes help order components and give uniformity to the many publications and materials produced by the CSU. Use of these common formats, in combination with design that adheres to the CSU graphic identity, also benefits users who mix publications from various units or departments. For example, folders provided by one unit can hold materials from another unit, saving money and ensuring graphic continuity.

The use of standard formats and sizes makes materials easier to handle, package, print and duplicate. Unique sizes may be used for special occasions such as events, seminars and conferences.

Common Trim Sizes:

9" x 12" folders

8 1/2" x 11" booklets, catalogs, reports

4" x 9" rack-size pamphlets

6" x 9" programs, small brochures

5 1/2" x 8 1/2" economical half size

11" x 14" small poster size

11" x 17" tabloid size

3 1/2" x 2" business card size