Branding Standards Guide

Print Media Guidelines

Wordmark Guidelines

The CSU Seal and Wordmark must be
reproduced from official artwork to
ensure quality. Digital files are available
from the resources area.

CSU Wordmark
The CSU wordmark is the core component of the CSU's visual identity system. The wordmark creates a distinctive graphic presence for the institution and serves as an instantly recognizable visual cue for CSU's constituents. It expresses CSU's brand through color, shape, typography and style.

The complete mark is comprised of the "CSU" block and the California State University name carefully crafted in type. The wordmark must appear on all CSU communications. A single-line version and two-line version are available. The "CSU" block can also transform into a horizontal bar for some applications.