Branding Standards Guide

Print Media Guidelines

Color Palette
A family of colors has been developed specifically for use across the full range of CSU communications materials. The CSU color palette was developed to complement campus identity systems.

Colors Pallete

The color palette offers primary, secondary and neutral colors chosen to express the brand of the CSU. Using these colors, and the color combinations or “families” in all CSU communications, helps to create a consistent, distinctive look and feel to all CSU materials.

To ensure the consistency of the CSU’s visual identity, specifications for each color are provided for use in print, Web and electronic presentation applications:

  • Pantone Matching System (PMS)* colors are provided for printing applications using spot colors
  • Use CMYK values equivalent to the PMS colors for four-color printing applications

These color choice equivalents were made to provide consistency between different types of printing and media. Always match color to the appropriate PMS swatch number when printing.

See the Web Style Guide for color usage on the Web.

* The PANTONE MATCHING SYSTEM (PMS) is a worldwide printing, publishing and packaging color language for the selection, marketing and control of color. The colors shown throughout the website have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE color standards. For accurate standards, refer to current PANTONE publications. PANTONE® is a registered trademark of Pantone, Inc.