California Higher Education Alcohol, Tobacco and Other Drugs Conference
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Best Practices

FresnoCSU Fresno

Established in summer 2012, the Drug & Alcohol Awareness & Wellness Guide (DAAWG) Program is a strong force in providing peer education at Fresno State. It strives to promote a campus culture of safe and responsible consumption of alcohol and other drugs to prevent incidents among Fresno State students. Methods used to accomplish this mission include tabling events, social norms marketing, and the Stall Seat Journal.

Following a fatal alcohol overdose of a Fresno State student in fall 2012, the DAAWG Program reprioritized and launched the Protect Your Dogs campaign to educate students on 1) the signs of alcohol poisoning, 2) how to handle an emergency, and 3) how to drink responsibly. It is a call to action that rallies and encourages students to protect their fellow students. In partnership with Aware Awake Alive, posters and magnets with the signs of alcohol poisoning and what to do in case of an emergency were designed and distributed to every building on campus as well as to off-campus apartment complexes that house Fresno State students.

The DAAWG Program has provided numerous interactive workshops to freshman-heavy academic classes. Workshops include a general overview of alcohol, the signs of alcohol poisoning, how to handle an emergency, and how to drink responsibly.

The next phase of the Protect Your Dogs campaign will be implementation of a program based on Northwestern University's Red Watch Band Training Program.

For more information, contact Kathy Yarmo.