ALUMNI COUNCIL ADVOCACY
Telling the Story
The Alumni Council approaches advocacy through "telling the story" of the CSU, often through our personal experiences. We put names and California industry faces on the issues and integrate action messages into our communications.
Our Working for California project is our most visible effort with printed booklets, an extensive website, and posters outside the governor's office.
This year's Working for California project was expanded to include the new Take Action website. On the site, alumni, parents, employers and other visitors are encouraged to take three key actions:
- Join the CSU e-advocacy system to send messages to their legislators
- Share their personal story of how the CSU has impacted their life and their community
- Subscribe to the CSU Leader e-newsletter to stay informed about the university
Do your part and Take Action now!
CSU Alumni Website & Social Media
The website has been redesigned to put a greater emphasis on sharing alumni stories and accomplishments and encouraging positive actions to support the CSU. Visit the site now or like the Proud CSU Alumni page on Facebook.
Special Committee on Strategic Communications
This committee was chaired by Immediate Past President Ken Stone and initiated a top-to-bottom review of the Alumni Council's communications channels and issued recommendations on how to improve each. The website enhancements and this "special edition" of Alumni Leader are the first examples of the committee's work.
Partnerships & Next Steps
We encouraged the campus presidents to utilize their Alumni Council representative and alumni leadership in legislative visits and advocacy activities. These partnerships can help us all to communicate the positive message of the CSU to the broadest audience possible.
We invite all alumni to speak up as a positive voice about the importance of the CSU to California's economy. Now is the time to share your story about the CSU's impact in your life with your legislators and those in your community. If you need help getting started, visit the Take Action website.