Contact: Colleen Bentley, firstname.lastname@example.org
CSU Mascots to Star in “March Madness” Commercial
(March 10, 2008) – Six California State University campus mascots will be featured in a commercial during the NCAA’s upcoming basketball tournament, “March Madness.” The commercial is a partnership between Anheuser-Busch and the National Association of State Universities and Land-Grant Colleges (NASULGC) to promote students’ celebrating responsibly.
The 30-second television commercial, “Good, Clean Fun,” ran during last year’s games and was filmed in 2007 at the Cal State Long Beach Walter Pyramid and features the following campus mascots:
The spot is scheduled to air during the National Collegiate Athletic Association (NCAA) basketball tournament broadcasts on CBS during the following games:
The commercial features mascots from 14 universities who receive pointers from a referee on how they can help promote celebrating responsibly and encourage fans to watch out for each other.
The California State University is the largest system of senior higher education in the country, with 23 campuses, approximately 450,000 students and 46,000 faculty and staff. Since the system was created in 1961, it has awarded nearly 2.5 million degrees, about 89,000 annually. Its mission is to provide high-quality, affordable education to meet the ever-changing needs of the people of California. With its commitment to excellence, diversity and innovation, the CSU is the university system that is working for California. See www.calstate.edu
Last Update: March 10, 2008