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CSU Joins National Campaign to Increase Latino College Going Rates


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CSU joins Univision and Gates Foundation in campaign to increase high school completion and college readiness among Latino students

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Clara Potes-Fellow or Erik Fallis, (562) 951-4800

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(Feb. 18, 2010) - The California State University has joined a national multimedia campaign led by Univision Communications and the Bill & Melinda Gates Foundation to advance the United States' college graduation goal and increase high school completion and college readiness among Latino students.

The campaign, Es El Momento (The Moment is Now), will be launched at the National Press Club in Washington D.C. on Feb. 23. Univision award-winning news anchor and author Jorge Ramos will be the national spokesperson.

The three-year effort will focus on creating a college going culture among U.S. Latinos, and setting expectations for high school completion and college readiness.

Messages will be delivered through a network of national, regional and local media featuring news, PSAs, and special programming. The campaign is expected to deliver deeper parental involvement in student's academic achievement.

"Increasing college readiness among Latinos is critical to meeting President Obama's education goal of making the United States the leading nation in college degree holders by 2020," said CSU Chancellor Charles B. Reed. "CSU is committed to supporting this national effort by maintaining several ongoing initiatives to overcome students' college barriers."

One successful initiative is a partnership of the CSU with the Parent Institute for Quality Education (PIQE), offering a 9-week parent training program to Latino families with children in elementary and middle schools near CSU campuses. Parents learn about the structure of California’s educational system, are trained to successfully establish relationships with school principals and teachers, and get tips on how to establish a home environment that is conducive to learning.

Other partners in the national campaign include the U.S. Department of Education, state educational organizations, NASA, ASPIRA, NCLR, LULAC, the Hispanic Scholarship Fund, College Board, other educational nonprofit organizations, and civic and community leaders throughout the country. The campaign's website will be at www.eselmomento.com 

Tags: CSU, Obama's Education Goal, Latino high school completion, Latino College Going Rates, National Education Campagin, Univision, PIQE, Parental Involvement.

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The California State University is the largest system of senior higher education in the country, with 23 campuses, approximately 433,000 students and 44,000 faculty and staff. Since the system was created in 1961, it has awarded nearly 2.5 million degrees, about 90,000 annually. Its mission is to provide high-quality, affordable education to meet the ever-changing needs of the people of California. With its commitment to excellence, diversity and innovation, the CSU is the university system that is working for California.

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