The California State University is constantly striving to enhance its alcohol education programs, reduce alcohol abuse, and strengthen its policy efforts to promote the legal and responsible use of alcohol. It is recognized that many of the students within the CSU, as well as faculty, staff and guests, are of legal drinking age and use alcohol responsibly. For that reason, it is consistent with our systemwide policy to allow for the sale and advertising of alcoholic beverages as long as it is done legally and within guidelines that promote responsible use.
This executive order supersedes Executive Order 966, which prohibited the sale of alcoholic beverages at intercollegiate athletic events in university-owned or operated facilities. An examination of more recent trends and practices at numerous comparable higher education institutions, as well as an evaluation of existing practices involving the sale and service of alcoholic beverages at athletic events held at third-party venues or facilities owned or operated by CSU auxiliaries, has demonstrated that alcoholic beverages can be safely and responsibly served if certain precautions and guidelines are followed.
Therefore, this executive order permits each CSU campus to decide if it will permit the sale and service of alcoholic beverages at intercollegiate athletic events, regardless of whether those events are held at university-owned or operated facilities or other facilities over which the university has jurisdiction.
If a campus chooses to permit the sale and service of alcoholic beverages at athletic events, it must have in place and adhere to a policy that governs such practices. A campus may include additional requirements or guidelines in its policy, but any such policy must at a minimum contain the provisions outlined below.
I. Sales of Alcoholic Beverages at Intercollegiate Athletic Events
The following minimum requirements must be included in all campus policies concerning the sale and service of alcoholic beverages at intercollegiate athletic events:
- The sale and service of alcoholic beverages must be conducted in accordance with all local and state laws, including the California Alcoholic Beverage Control Act and any regulations under the auspices of the California Department of Alcoholic Beverage Control.
- Sales and service of alcoholic beverages at athletic events shall be limited to beer and wine, except in one circumstance. Beverages with distilled spirits (hard liquor) may be served complimentarily or sold, provided the provision and consumption of such beverages is limited to VIP suites, skyboxes, or similar premium seating areas that are distinctly separate and secure from general admission seating and not predominately used by students or minors.
- Campus policies must ensure appropriate training and that any other requirements of the California Department of Alcoholic Beverage Control are followed for servers of alcoholic beverages.
- Policies must place a low limitation on the number of alcoholic beverages that can be purchased per transaction, limit the commencement of sales to a reasonable period of time prior to the start of the athletic event, and require the cessation of sales well before the end of the event (e.g., at the end of half-time, etc.).
- Policies must provide that attendees are not permitted to bring alcoholic beverages into the facility and are not permitted to leave the facility with alcohol.
- Policies must require that there be a system in place to check the official identification of patrons wishing to purchase or consume alcoholic beverages to ensure compliance with the legal drinking age.
- Policies must prohibit the sale and service of alcohol to persons who are thought to be intoxicated.
- Policies must establish guidelines for appropriate levels of security at athletic events where alcohol is being sold or served.
II. Alcohol Advertising and Promotion on California State University Campuses
The advertising of alcoholic beverages on CSU campuses, including at athletic events in university-owned or operated facilities, is permissible, but any such advertising must comply with the following minimum policy guidelines:
- Advertising of alcoholic beverages is limited to beer and wine only. Advertisements for distilled spirits is not permitted.
- Any advertising, promotional displays or messages shall incorporate clear language to encourage only responsible and legal use of alcoholic beverages. Such messages shall be at least as prominent (in content quantity and font size) as any other message content such as product slogans or listed attributes of a particular product.
- Alcohol advertising cannot encourage any form of alcohol abuse nor place emphasis on quantity and frequency of use.
- Advertising from retailers or distributors that promote "drink specials" (e.g., 2 for 1 drinks, half-price happy hour drinks, etc.) are not allowed.
- Alcohol advertising on campus or in institutional media shall not portray drinking as a solution to personal or academic problems, or as conducive to personal, social, athletic, or academic success.
- Alcohol beverage marketers/distributors must help promote campus alcohol awareness programs that encourage and inform students about the responsible use or non-use of beer, wine, or distilled spirits.
- Alcohol beverage promotions permitted by the university may not incorporate quotes from or photos or other likenesses of students, student-athletes, employees (including coaches, faculty, etc.) or campus mascots as active participants in a promotional message.
- In all promotions, alcohol beverage trademarks or logos must be clearly subordinate to the sponsored event itself.
- Promotional activities are not to be associated with campus events or programs without the prior knowledge and written consent of the vice president for student affairs.
- The name of an alcoholic beverage product may not be connected to the name, logo or mascot of a campus or of a university event or a facility (e.g., XYZ wine golf tournament, etc.).
- The university's name, a department name, or any related nickname, logo or mascot may not be utilized in a way that implies a product endorsement by the university (e.g., XYZ Beer - beverage of choice for CSU, _____ fans).
- University departments and organizations may not distribute clothing, posters, or other promotional items that utilize the university or athletic department symbol, name, image, logo or mascot in combination with an alcoholic beverage trademark or logo.
- Any alcohol promotional material connected with any university athletic event (e.g., media guide game programs, off-campus billboards, etc.) must receive prior written approval by the athletic director and the president, or their designee.
- Promotional materials associated with any other university program (other than athletics) must be approved in writing by the vice president for student affairs, or designee.
- This policy does not restrict the amount or content of alcohol advertising, purchased independently through commercial radio, TV and media companies, during broadcasts of athletic events. However, broadcasters under contract with a CSU institution should strongly be urged to follow the above provisions when accepting commercials that promote alcoholic beverages.
- Student media should also be encouraged to consider following the above provisions for any advertising messages for alcoholic beverage companies/distributors/products.
Timothy P. White, Chancellor
Dated: June 30, 2017